J企业光伏组件营销组合研究
发布时间：2019-05-23 05:26
【摘要】：在全球常规能源使用开发越来越紧张的情况下,太阳能以可再生的清洁绿色能源身份,对常规能源使用紧缺的情况下具有很明显的弥补与替代优势。随着二十一世纪的到来,光伏发电所用的太阳能组件电池效率在逐步提高,制造成本也在不断的降低,通过太阳能进行的关光伏发电也从高端应用领域的神坛走下,进而向社会经济的多个领域发展,其未来的发展前景不可估量。目前,在中国进行太阳能光伏产业、产品的开发企业已经越来越多,所以市场竞争也变的越来越激烈。 论文通过对太阳能光伏行业的发展历史及技术沿革作介绍分析,以此为背景来了解太阳能光伏行业在未来的能源结构及人类未来能源使用中所担当的重要位置。内容上主要是对营销组合方法进行学习研究,结合太阳能光伏组件的特点及国际国内的市场环境,对太阳能光伏组件产品给出营销方案。J企业作为太阳能光伏行业中的一员,论文对J企业当前的营销现状及营销过程中存在的问题进行了分析,并针对光伏行业现状,结合J企业在行业内所处的位置状况,提出了J企业基于4R的营销组合方案,以此来达成公司的营销目标。 最后J企业基于4R的营销组合的实施与保障,制定了一系列的保障方案。当然J企业在面对不同地区、不同市场应该采取根据具体情况灵活采用不同的营销方式及营销渠道。
[Abstract]:Under the condition of increasing shortage of conventional energy use and development in the world, solar energy, as a renewable clean green energy, has obvious advantages of making up and replacing the shortage of conventional energy use. With the advent of the 21 century, the efficiency of solar module cells used in photovoltaic power generation is gradually improving, and the manufacturing cost is also decreasing. Photovoltaic power generation through solar energy is also coming down from the altar of high-end applications. Then to many fields of social economy development, its future development prospect is inestimable. At present, the solar photovoltaic industry in China, the product development enterprises have become more and more, so the market competition is becoming more and more fierce. In this paper, the development history and technical evolution of solar photovoltaic industry are introduced and analyzed, and the important position of solar photovoltaic industry in the future energy structure and human energy use in the future is understood under the background of the analysis of the development history and technical evolution of solar photovoltaic industry. The content is mainly to study the marketing combination method, combined with the characteristics of solar photovoltaic modules and the international and domestic market environment, the marketing scheme of solar photovoltaic module products is given. J enterprise as a member of the solar photovoltaic industry, This paper analyzes the current marketing situation of J enterprise and the problems existing in the marketing process, and according to the present situation of photovoltaic industry, combined with the position of J enterprise in the industry, puts forward the marketing combination scheme of J enterprise based on 4R. In order to achieve the company's marketing objectives. Finally, based on the implementation and guarantee of 4R marketing combination, J enterprise formulates a series of guarantee schemes. Of course, J enterprises in the face of different regions, different markets should adopt different marketing methods and marketing channels flexibly according to the specific situation.
【学位授予单位】：广东工业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F274;F426.61
本文编号：2483642
[Abstract]:Under the condition of increasing shortage of conventional energy use and development in the world, solar energy, as a renewable clean green energy, has obvious advantages of making up and replacing the shortage of conventional energy use. With the advent of the 21 century, the efficiency of solar module cells used in photovoltaic power generation is gradually improving, and the manufacturing cost is also decreasing. Photovoltaic power generation through solar energy is also coming down from the altar of high-end applications. Then to many fields of social economy development, its future development prospect is inestimable. At present, the solar photovoltaic industry in China, the product development enterprises have become more and more, so the market competition is becoming more and more fierce. In this paper, the development history and technical evolution of solar photovoltaic industry are introduced and analyzed, and the important position of solar photovoltaic industry in the future energy structure and human energy use in the future is understood under the background of the analysis of the development history and technical evolution of solar photovoltaic industry. The content is mainly to study the marketing combination method, combined with the characteristics of solar photovoltaic modules and the international and domestic market environment, the marketing scheme of solar photovoltaic module products is given. J enterprise as a member of the solar photovoltaic industry, This paper analyzes the current marketing situation of J enterprise and the problems existing in the marketing process, and according to the present situation of photovoltaic industry, combined with the position of J enterprise in the industry, puts forward the marketing combination scheme of J enterprise based on 4R. In order to achieve the company's marketing objectives. Finally, based on the implementation and guarantee of 4R marketing combination, J enterprise formulates a series of guarantee schemes. Of course, J enterprises in the face of different regions, different markets should adopt different marketing methods and marketing channels flexibly according to the specific situation.
【学位授予单位】：广东工业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F274;F426.61
【引证文献】
相关硕士学位论文 前1条
1 王均林;ABB开关插座在华营销策略研究[D];北京交通大学;2014年
，本文编号：2483642
本文链接：https://www.wllwen.com/guanlilunwen/shengchanguanlilunwen/2483642.html
