CD烟草公司目标绩效管理模式的探索与实践
发布时间：2019-06-15 00:53
【摘要】：当前,在全球经济一体化的趋势之下,市场竞争日趋激烈。随着中国加入WTO,逐步与全球经济融为一体,国内烟草企业将面临国际烟草巨头的竞争挑战和市场化改革的迫切压力。烟草商业企业承担着卷烟从生产最终进入消费领域的重要角色,其企业管理水平的高低直接决定着卷烟流通的效率以及对零售客户的服务能力。因此,提升企业管理水平进而增强服务能力,促进传统商业向现代流通转变成为业内一致共识。 在越来越强调内涵式发展的大背景下,市场竞争归根结底是企业管理水平的竞争。要成为国内一流、国际领先的现代卷烟流通企业,就要综合运用多种先进的管理方法和工具,提升企业内部管理水平和运行效率。目标绩效管理和精益管理思想等管理科学方兴未艾,被大多数优秀企业予以运用,将其与企业发展实际结合,构建具有自身特色的管理模式,已成为烟草企业管理者十分必要的选择。 本文结合CD烟草公司的管理实际,以目标绩效模式的运用为研究对象,详细阐述了该公司目标管理模式的构建和改进过程。笔者以提高CD烟草企业整体绩效为目标,对如何构建符合组织需要的目标管理模式进行了深入分析研究。针对以前督察考核模式运行中存在的问题和不足,运用目标管理和绩效管理理论,对公司目标绩效管理模式进行了重新设计,基本搭建起了一套全面覆盖、符合实际、系统性较强的目标指标体系、考核体系和运行机制。通过运行和实施,根据该模式的运行成效以及薄弱环节,运用精益思想的原则进行优化、精简和完善,使之更加符合企业实际。特别是针对个别行政管理类工作目标不便量化和细化的情况,积极探索在工作质量和效率两个维度设置量化指标进行控制,并根据部门和岗位的职能职责将指标体系逐级分解,构建起了“人人肩上有指标,千斤重担人人挑”的管理格局。 本文共分六章：第一章绪论,主要指出本论文的研究背景和研究内容,并阐述了研究方法和论文的整体结构。第二章主要介绍论文研究涉及的理论基础。第三章全面介绍了工作督察模式,并通过分析与总结,指出其中存在的问题和不足。第四章针对工作督察模式存在的问题和不足,提出了具体的解决方案,明确了目标绩效管理模式的思路、具体架构和主要内容。第五章对目标绩效管理的运行情况进行分析总结,提出优化完善方案并进行实际运行验证效果。第六章是结束语,对公司目标绩效管理工作的过程及成效进行总结,并提出管理建议。
[Abstract]:At present, under the trend of global economic integration, the market competition is becoming more and more fierce. With China's entry into WTO, and the integration of China's entry into WTO, and the global economy, domestic tobacco enterprises will face the competition challenge of international tobacco giants and the urgent pressure of market-oriented reform. Tobacco commercial enterprises play an important role in the field of cigarette production and consumption, and the level of enterprise management directly determines the efficiency of cigarette circulation and the service ability to retail customers. Therefore, it has become a consensus in the industry to improve the management level of enterprises and enhance the service ability, and promote the transformation of traditional business to modern circulation. Under the background of more and more emphasis on implicit development, market competition is the competition of enterprise management level in the final analysis. In order to become a first-class domestic and international leading modern cigarette circulation enterprise, it is necessary to comprehensively use a variety of advanced management methods and tools to improve the internal management level and operational efficiency of the enterprise. Management science such as target performance management and lean management is in the ascendant. It has become a very necessary choice for tobacco enterprise managers to combine it with the actual development of enterprises and construct a management model with their own characteristics. Based on the management practice of CD Tobacco Company and the application of the target performance model, this paper expounds in detail the construction and improvement process of the target management model of the company. In order to improve the overall performance of CD tobacco enterprises, the author makes a deep analysis and research on how to construct a target management model to meet the needs of the organization. In view of the problems and shortcomings existing in the operation of the previous inspection mode, this paper redesigns the target performance management mode of the company by using the theory of target management and performance management, and basically sets up a set of target index system, assessment system and operation mechanism with comprehensive coverage, in line with the reality and with strong systematicness. Through operation and implementation, according to the operation effect and weak links of the model, the principle of lean thought is used to optimize, simplify and perfect, so as to make it more in line with the reality of the enterprise. In particular, in view of the inconvenient quantification and refinement of individual administrative work objectives, this paper actively explores the establishment of quantitative indicators in the two dimensions of work quality and efficiency, and decomposes the index system step by step according to the functional responsibilities of departments and posts, and constructs the management pattern of "everyone has an index on his shoulder and a thousand catties bear a heavy burden". This paper is divided into six chapters: the first chapter is the introduction, which mainly points out the research background and content of this paper, and expounds the research methods and the overall structure of the paper. The second chapter mainly introduces the theoretical basis of the paper. The third chapter introduces the mode of work supervision in an all-round way, and through analysis and summary, points out the existing problems and shortcomings. In the fourth chapter, aiming at the problems and shortcomings of the work supervision mode, the concrete solutions are put forward, and the train of thought, the concrete structure and the main content of the target performance management mode are clarified. In the fifth chapter, the operation of target performance management is analyzed and summarized, and the optimization and improvement scheme is put forward and the actual operation effect is verified. The sixth chapter is the conclusion, which summarizes the process and effect of the company's target performance management, and puts forward some management suggestions.
【学位授予单位】：西南财经大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.8;F272.92
本文编号：2499842
[Abstract]:At present, under the trend of global economic integration, the market competition is becoming more and more fierce. With China's entry into WTO, and the integration of China's entry into WTO, and the global economy, domestic tobacco enterprises will face the competition challenge of international tobacco giants and the urgent pressure of market-oriented reform. Tobacco commercial enterprises play an important role in the field of cigarette production and consumption, and the level of enterprise management directly determines the efficiency of cigarette circulation and the service ability to retail customers. Therefore, it has become a consensus in the industry to improve the management level of enterprises and enhance the service ability, and promote the transformation of traditional business to modern circulation. Under the background of more and more emphasis on implicit development, market competition is the competition of enterprise management level in the final analysis. In order to become a first-class domestic and international leading modern cigarette circulation enterprise, it is necessary to comprehensively use a variety of advanced management methods and tools to improve the internal management level and operational efficiency of the enterprise. Management science such as target performance management and lean management is in the ascendant. It has become a very necessary choice for tobacco enterprise managers to combine it with the actual development of enterprises and construct a management model with their own characteristics. Based on the management practice of CD Tobacco Company and the application of the target performance model, this paper expounds in detail the construction and improvement process of the target management model of the company. In order to improve the overall performance of CD tobacco enterprises, the author makes a deep analysis and research on how to construct a target management model to meet the needs of the organization. In view of the problems and shortcomings existing in the operation of the previous inspection mode, this paper redesigns the target performance management mode of the company by using the theory of target management and performance management, and basically sets up a set of target index system, assessment system and operation mechanism with comprehensive coverage, in line with the reality and with strong systematicness. Through operation and implementation, according to the operation effect and weak links of the model, the principle of lean thought is used to optimize, simplify and perfect, so as to make it more in line with the reality of the enterprise. In particular, in view of the inconvenient quantification and refinement of individual administrative work objectives, this paper actively explores the establishment of quantitative indicators in the two dimensions of work quality and efficiency, and decomposes the index system step by step according to the functional responsibilities of departments and posts, and constructs the management pattern of "everyone has an index on his shoulder and a thousand catties bear a heavy burden". This paper is divided into six chapters: the first chapter is the introduction, which mainly points out the research background and content of this paper, and expounds the research methods and the overall structure of the paper. The second chapter mainly introduces the theoretical basis of the paper. The third chapter introduces the mode of work supervision in an all-round way, and through analysis and summary, points out the existing problems and shortcomings. In the fourth chapter, aiming at the problems and shortcomings of the work supervision mode, the concrete solutions are put forward, and the train of thought, the concrete structure and the main content of the target performance management mode are clarified. In the fifth chapter, the operation of target performance management is analyzed and summarized, and the optimization and improvement scheme is put forward and the actual operation effect is verified. The sixth chapter is the conclusion, which summarizes the process and effect of the company's target performance management, and puts forward some management suggestions.
【学位授予单位】：西南财经大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.8;F272.92
【共引文献】
相关期刊论文 前4条
1 周俊良;;探讨知识型员工工作不安全感、工作幸福感和绩效的关系[J];商场现代化;2014年32期
2 王秀清;;基于目标设置理论的高职院校科研管理创新实证研究[J];中国职业技术教育;2012年26期
3 尹璇;叶志敏;;适应性环境管理模式在大型赛事筹备中的应用(上)——管理模式构建[J];中国环境管理;2013年05期
4 尹璇;叶志敏;;适应性环境管理模式在大型赛事筹备中的应用(下)——应用实例[J];中国环境管理;2013年06期
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