中兴通讯企业网发展战略研究
发布时间：2019-06-17 15:33
【摘要】：中兴通讯是全球排行第五、国内最大的通信设备上市公司,在通讯市场已经走向逐渐饱和、甚至出现需求萎缩的情况下,如何开启新一轮的企业战略转型,尽快找到能够带来新的高速发展的市场蓝海,对于中兴通讯寻求更大的生存空间,打造享誉全球的知名品牌都是至关重要的。 融合通信时代的到来,使得传统通信行业与IT行业的区分逐渐模糊,行业的融合使得企业的竞争己不再限于各自行业内的厮杀,技术上的先天优势,也使得通信设备领域巨头在IT行业有了开疆拓土的实力与可能。本论文正是基于此行业发展的大背景,运用企业战略研究的理论对中兴通讯企业网的发展战略进行了剖析分析,论文运用波特的战略竞争分析模型、资源基础理论、以及SWOT分析法等工具方法,对中兴通讯在企业网发展的现状,企业当前面对的市场环境,以及中兴通讯现有的内部资源条件进行了系统的分析,从战略意图选择的角度清晰阐明了目前中兴通讯进军企业网市场的战略需要与可行性；并在指出企业网的战略发展方向的同时,分析了中兴在企业网市场面临的困难,并肯定其目前已经采取的五大具体战略选择措施,再就企业文化、市场措施、品牌与物流体系建设,还有如何规避国际市场保护主义等7个方面提出了具体的建议。最后一章归纳得出结论,即企业网市场的空间巨大,中兴通讯也已具备了足够竞争优势,机遇大于挑战,可以大力推进企业网发展战略。 论文从企业发展的视角出发,通过对中兴通讯的企业网发展战略研究,为中兴通讯企业网发展战略的实施提供科学的决策依据,并希望相关分析材料与建设性意见能对企业的管理层有所触动,提供有益的参考作用。
[Abstract]:ZTE is the fifth and largest listed company in the world, and in the case of the communication market has been gradually saturated, and even the demand is shrinking, how to turn on a new round of enterprise strategy transformation, and find the market blue sea that can bring new high-speed development as soon as possible, It is essential to seek a larger living space for ZTE to build a well-known world-renowned brand. With the arrival of the communication time, the distinction between the traditional communication industry and the IT industry is gradually blurred, and the integration of the industry makes the competition of the enterprise no longer limited to the fighting and killing in the respective industries, and the inherent superiority of the technology The potential is also to make the giant in the field of communication equipment in the IT industry have the strength and the ability to expand the territory. This paper is based on the background of the development of this industry, and analyzes and analyzes the development strategy of the network of ZTE Corporation based on the theory of enterprise strategic research. The paper uses Porter's strategic competitive analysis model, the basic theory of resources, and the SWOT analysis method. In this paper, the present situation of the development of the enterprise network, the market environment facing the enterprise, and the existing internal resource condition of ZTE are analyzed, and the strategic needs and feasibility of the current communication to the enterprise network market are clearly set out from the point of view of the choice of strategic intention. The paper also analyzes the difficulties faced by ZTE in the enterprise network market while pointing out the strategic development direction of the enterprise network, and affirms the five concrete strategic choice measures that it has already taken, and then builds the enterprise culture, the market measures, the brand and the logistics system. In addition, there are seven aspects of how to avoid the protectionism of the international market, and put forward concrete construction In the last chapter, the conclusion is concluded that the space of the enterprise network market is huge, the medium-to-high communication also has sufficient competitive advantage, the opportunity is greater than the challenge, and the enterprise network development war can be greatly promoted The paper, from the perspective of the development of the enterprise, provides a scientific decision-making basis for the implementation of the network development strategy of the medium-and-high-rise communication enterprise through the research of the enterprise network development strategy for ZTE, and hopes that the relevant analysis materials and constructive suggestions can be used for the management of the enterprise. It is touched to provide useful reference.
【学位授予单位】：华北电力大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.6
本文编号：2501086
[Abstract]:ZTE is the fifth and largest listed company in the world, and in the case of the communication market has been gradually saturated, and even the demand is shrinking, how to turn on a new round of enterprise strategy transformation, and find the market blue sea that can bring new high-speed development as soon as possible, It is essential to seek a larger living space for ZTE to build a well-known world-renowned brand. With the arrival of the communication time, the distinction between the traditional communication industry and the IT industry is gradually blurred, and the integration of the industry makes the competition of the enterprise no longer limited to the fighting and killing in the respective industries, and the inherent superiority of the technology The potential is also to make the giant in the field of communication equipment in the IT industry have the strength and the ability to expand the territory. This paper is based on the background of the development of this industry, and analyzes and analyzes the development strategy of the network of ZTE Corporation based on the theory of enterprise strategic research. The paper uses Porter's strategic competitive analysis model, the basic theory of resources, and the SWOT analysis method. In this paper, the present situation of the development of the enterprise network, the market environment facing the enterprise, and the existing internal resource condition of ZTE are analyzed, and the strategic needs and feasibility of the current communication to the enterprise network market are clearly set out from the point of view of the choice of strategic intention. The paper also analyzes the difficulties faced by ZTE in the enterprise network market while pointing out the strategic development direction of the enterprise network, and affirms the five concrete strategic choice measures that it has already taken, and then builds the enterprise culture, the market measures, the brand and the logistics system. In addition, there are seven aspects of how to avoid the protectionism of the international market, and put forward concrete construction In the last chapter, the conclusion is concluded that the space of the enterprise network market is huge, the medium-to-high communication also has sufficient competitive advantage, the opportunity is greater than the challenge, and the enterprise network development war can be greatly promoted The paper, from the perspective of the development of the enterprise, provides a scientific decision-making basis for the implementation of the network development strategy of the medium-and-high-rise communication enterprise through the research of the enterprise network development strategy for ZTE, and hopes that the relevant analysis materials and constructive suggestions can be used for the management of the enterprise. It is touched to provide useful reference.
【学位授予单位】：华北电力大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.6
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相关期刊论文 前3条
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3 徐启威;;企业应用:运营商“管道智能化”的利器[J];中国电信业;2011年11期
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