江西长江通用航空公司发展战略研究
发布时间：2019-06-19 13:35
【摘要】：江西长江通用航空有限公司是中航洪都航空工业集团、中航洪都航空工业股份公司全额投资的一家全民所有制企业,1995年成立并运行至今。目前是江西省唯一的一家获准运营的通用航空公司。多年来该公司依靠洪都集团,充分发挥洪都集团技术人员,所属场站设备的优势,其业务主要是对内承担工厂研制的民用飞机的科研试飞、生产交付、售后服务以及推广使用,对外按民航规章要求为通用航空市场提供工农业航空作业服务。然而近年来随着洪都集团的民机科研生产的减少和外来通用航空公司的挤占通用航空市场,长江通用航空公司的发展也逐步陷入了停止不前和萎缩的状态。因此,长江通航正面临着一场在新的形势下企业如何才能生存和发展的战略抉择。 本文依据作者在民航企业生产运行岗位和政府行政管理岗位多年的实践经验,结合在经济和管理学中学习的相关企业战略管理理论和思想,通过实地调研,走访了解,缜密思维分析,科学和全面阐述了江西长江通用航空公司面临的现状,指出了在该企业战略管理中存在的主要问题是：专业人才缺失；缺乏经营自主性；产品缺乏竞争优势；生产资料条件单一。并针对以上问题,通过分析比较国内外通用航空企业战略发展经验,结合江西长江通航公司实际,从基于我国目前通用航空业内、外部环境影响,企业自身优、劣势的角度,分析了影响该企业战略发展的主要因素,提出了江西长江通用航空公司发展过程中应该分阶段选择股份制改革战略、竞争力战略、一体化战略、联盟战略和支线战略。同时,作者建议江西长江通用航空公司在具体的发展战略实施过程中应该充分利用行业政策和争取政府扶持,加大引进先进航空器,积极引进外部资金,注重员工素质培养,采用多种营销策略并积极发展新型业务。
[Abstract]:Jiangxi Changjiang General Aviation Co., Ltd. is a full-owned enterprise owned by China Aviation and Aviation Industry Group, China Aviation and Aviation Industry Co., Ltd., established and running so far in 1995. At present, it is the only general aviation company authorized to operate in Jiangxi Province. For many years, the company relies on the flood group to give full play to the advantages of the technical personnel of the flood group and the equipment of the field station, and the business is mainly the scientific research test, production and delivery, after-sales service and the promotion and use of the civil aircraft developed by the factory. To provide industrial and agricultural aviation operation services to the general aviation market in accordance with the regulations of the civil aviation. However, with the decrease of the research and production of the Miner and the general aviation market of the foreign general airlines in recent years, the development of the general aviation carriers of the Yangtze River has also been in a state of faltering and shrinking. Therefore, the Yangtze River is facing a strategic choice for how to survive and develop in a new situation. Based on the experience of the author's multi-year experience in the production and operation of civil aviation enterprises and the post of government administration, this paper combines the theory and thought of the relevant enterprise's strategic management, which is studied in the economy and management, through the field investigation, the visit, and the thought of the government. The paper analyses the present situation of the general aviation carrier of the Yangtze River in Jiangxi, and points out the main problems in the enterprise's strategic management: the lack of professionals, the lack of the autonomy of the operation, the lack of competitive advantage of the products, and the condition of the means of production. I. Based on the above problems, through the analysis and comparison of the domestic and foreign general aviation enterprise strategic development experience, in combination with the actual situation of the Yangtze River Navigation Company in Jiangxi, from the angle of the current general aviation industry, the external environment, the enterprise itself and the inferior position based on the present general aviation industry in Jiangxi In this paper, the main factors that affect the development of the enterprise's strategy are analyzed, and the strategy of joint-stock reform, competitive strategy, integration strategy, alliance strategy and branch line should be selected in a phased manner in the development of the general aviation carrier of the Yangtze River. At the same time, the author suggests that the Yangtze River General Airlines should take full advantage of the industry policy and win the government support during the implementation of the specific development strategy, increase the introduction of the advanced aircraft, actively introduce external funds, and pay attention to the quality of the staff Foster, adopt a variety of marketing strategies and actively develop new industry
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.5
本文编号：2502380
[Abstract]:Jiangxi Changjiang General Aviation Co., Ltd. is a full-owned enterprise owned by China Aviation and Aviation Industry Group, China Aviation and Aviation Industry Co., Ltd., established and running so far in 1995. At present, it is the only general aviation company authorized to operate in Jiangxi Province. For many years, the company relies on the flood group to give full play to the advantages of the technical personnel of the flood group and the equipment of the field station, and the business is mainly the scientific research test, production and delivery, after-sales service and the promotion and use of the civil aircraft developed by the factory. To provide industrial and agricultural aviation operation services to the general aviation market in accordance with the regulations of the civil aviation. However, with the decrease of the research and production of the Miner and the general aviation market of the foreign general airlines in recent years, the development of the general aviation carriers of the Yangtze River has also been in a state of faltering and shrinking. Therefore, the Yangtze River is facing a strategic choice for how to survive and develop in a new situation. Based on the experience of the author's multi-year experience in the production and operation of civil aviation enterprises and the post of government administration, this paper combines the theory and thought of the relevant enterprise's strategic management, which is studied in the economy and management, through the field investigation, the visit, and the thought of the government. The paper analyses the present situation of the general aviation carrier of the Yangtze River in Jiangxi, and points out the main problems in the enterprise's strategic management: the lack of professionals, the lack of the autonomy of the operation, the lack of competitive advantage of the products, and the condition of the means of production. I. Based on the above problems, through the analysis and comparison of the domestic and foreign general aviation enterprise strategic development experience, in combination with the actual situation of the Yangtze River Navigation Company in Jiangxi, from the angle of the current general aviation industry, the external environment, the enterprise itself and the inferior position based on the present general aviation industry in Jiangxi In this paper, the main factors that affect the development of the enterprise's strategy are analyzed, and the strategy of joint-stock reform, competitive strategy, integration strategy, alliance strategy and branch line should be selected in a phased manner in the development of the general aviation carrier of the Yangtze River. At the same time, the author suggests that the Yangtze River General Airlines should take full advantage of the industry policy and win the government support during the implementation of the specific development strategy, increase the introduction of the advanced aircraft, actively introduce external funds, and pay attention to the quality of the staff Foster, adopt a variety of marketing strategies and actively develop new industry
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.5
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