2013年百货渠道化妆品市场浅析

发布时间：2019-06-25 20:44

【摘要】：正近年来,随着消费水平水涨船高,化妆品的消费需求也成爆发式的增加,根据中怡康累计十五年的百货店化妆品零售监测数据,中国化妆品产业一直持续高速增长。虽然渠道之争几度变革,世界经济形势错综复杂的情况下,化妆品产业发展依然没有任何减缓的迹象,体现了化妆品行业在我国的旺盛生命力!国家统计局数据显示,2013年全年国内生产总值568845亿元,按可比价格计算,同比增长7.7%,完成了年初设定的7.5%的目标;2014年1月份的PMI为50.5,我国经济超稳回升的态势已经初步形成,经济运行开局良好。国民经济平稳发展保证了化妆品行业的持续发展,本篇文章将从化妆品的整体市场发展变化、品牌竞争和"小品类"抢夺市场三个角度阐述化妆品2013年在13个城市百货店零售市场的变动趋势。
[Abstract]:In recent years, with the rising consumption level, the consumption demand of cosmetics has also become explosive. According to the cumulative 15 years of department store cosmetics retail monitoring data, China's cosmetics industry has been growing at a high speed. Although the channel dispute has changed several times, under the complicated situation of the world economy, the development of cosmetics industry still has no sign of slowing down, which reflects the exuberant vitality of cosmetics industry in our country! According to the data of the National Bureau of Statistics, the gross domestic product (GDP) for the whole year of 2013 was 56.8845 trillion yuan, an increase of 7.7 percent at comparable prices over the same period last year, meeting the target of 7.5 percent set at the beginning of the year. The PMI in January 2014 was 50.5. The trend of China's economic super-stable recovery has initially taken shape and the economic operation has started well. The steady development of the national economy ensures the sustainable development of the cosmetics industry. This paper will explain the changing trend of cosmetics in the retail market of 13 cities in 2013 from three angles: the development and change of the whole market of cosmetics, brand competition and "sketch category" seizing the market.
【作者单位】：中怡康时代;
【分类号】：F426.7

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