洪都拉斯文化背景下的EL TAZóN BISTRO商业计划书

发布时间：2020-12-07 22:27

　　“El Tazón”是一家洪都拉斯咖啡馆,咖啡馆提供的产品均为国内优质产品。它将鼓励本国生产商和供应商继续提供优质产品,提高消费者对洪都拉斯产品高品质的认知,突出购买本国产品,为本国经济做贡献的重要性。各行各业人士与研究生都会喜欢El Tazón,因为它是工作休闲的理想场所。洪都拉斯咖啡的品质位居世界前列,其咖啡产量位居中美洲第一,美洲第三,全球第六。洪都拉斯咖啡因其高质量和独特的风味,在网上咖啡拍卖中创下最高价世界记录,此款咖啡名为“Taza de la excelencia”(意为“卓越之杯”)。El Tazón拥有可持续发展的商业模式,因为它将推广本国产品,履行企业社会责任(CSR)。El Tazón还将帮助中小型生产商,为他们打入高度复杂的市场提供空间和机会,帮助他们的品牌和产品获得更多的认可。为满足客户的需求,El Tazón还将免费为供应商提供产品和商业模式建议,与供应商建立双赢关系。 

【文章来源】：上海外国语大学上海市 211工程院校 教育部直属院校

【文章页数】：106 页

【学位级别】：硕士

【文章目录】：
Acknowledgements
摘要
Abstract
Chapter One Introduction
    1.1 Background
    1.2 Current Status
    1.3 Research Implications
        1.3.1 Theoretical implications
        1.3.2 Practical implications
    1.4 Research contents
        1.4.1 Research contents
        1.4.2 Research methods
Chapter Two Literature review
    2.1 Literature review
    2.2 Models & frameworks
    2.3 Application of the relevant models/concepts/frameworks
Chapter Three The opportunity and innovations
    3.1 The opportunity
        3.1.1 Market research
        3.1.2 The gap
    3.2 Industry analysis
        3.2.1 Current competitive situation + PEST
        3.2.2 Projected strategic moves by current players
        3.2.3 Changes brought to the competitiveness of the industry by the new venture
    3.3 Innovations brought to the industry by the new venture
    3.4 Strategy
    3.5 Ethics and sustainability
Chapter Four The company and team
    4.1 Legal Structure
    4.2 Ownership
    4.3 The advisory board
    4.4 The management team
        4.4.1 Expected contributions by each team
        4.4.2 Expected Salary
Chapter Five Marketing plan
    5.1 Identification of customers
    5.2 Number of potential customers and potential sales revenues
    5.3 Requirements of various customer segments
        5.3.1 Importance of purchase
        5.3.2 Ways to effectively access each segment
    5.4 Appropriate sales and promotion approaches
    5.5 Analysis of purchase decisions
    5.6 Customer price sensitivity
    5.7 Cost of acquiring and retaining customers
    5.8 Competitors Aspects: Strengths, weaknesses, and Reactions
Chapter Six Operating and financial plans
    6.1 Conversion of inputs into outputs that customer value
        6.1.1 Supplier relationships
        6.1.2 Inventory required
        6.1.3 Manufacturing/service provision
        6.1.4 In-house/outsourced operations
    6.2 Financial plan
        6.2.1 Cost calculations
        6.2.2 Projected Break Even Point
        6.2.3 Projected Cash flows
        6.2.4 Analysis of risk, present value, IRR
        6.2.5 Profit and loss Statement （Income Statement）
        6.2.6 Analysis of possible scenarios and probability of occurrence
    6.3. Contingency plans （linked to scenarios in 6.2.5）
Chapter Seven Conclusions
    7.1 Main research conclusions
    7.2 Limitations and future research directions
References
Table Figures



本文编号：2903989