小米科技战略管理的互联网思维探索

发布时间：2017-05-30 01:06

  本文关键词：小米科技战略管理的互联网思维探索，，由笔耕文化传播整理发布。

【摘要】：这是一个变革的时代:传统企业正面临前所未有的挑战,如企业效益下滑,客户的流失,渠道不畅,产品缺乏市场等等;另一方面,一些新兴的互联网企业如阿里,小米科技等,却在竞争中游刃有余,取得了高速的发展。伴随着互联网的高速发展和全球化时代的来临,企业所面临的竞争环境发生了显著的变化:以“资源占有”为核心的传统竞争思维方式,逐渐被“以客户为中心”的互联网方式所替代,由此引发的战略分析方法也需要适当调整。本文以北京小米科技有限责任公司的成长作为案例,运用战略管理理论和互联网思维对小米科技案例进行研究。互联网思维是互联网企业的战略实践,具有一定的创新性。当前中国经济仍在高速发展,依托互联网的新经济不断改变着人们的生活方式,传统企业在寻求互联网化的改造,互联网企业也在渗透到传统企业拓展自己的新业务,本文对于传统企业学习互联网经验具有一定的借鉴意义。
【关键词】：小米科技 互联网思维 企业战略 差异化战略
【学位授予单位】：广东外语外贸大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.63;F272
【目录】：

• ABSTRACT4-5
• 摘要5-6
• LIST OF ABBREVIATIONS6-16
• Chapter I Introduction16-19
• 1. Research Background16-17
• 2. Research Significance17
• 3. Research Content17-18
• 4. Research Methods18-19
• Chapter II Literature Review and Comment19-25
• 1. Introduction19
• 2. Strategic Management Review19-21
• 3 Emergent Strategy21-22
• 4 Comments on Traditional Methods of Strategic Analysis22-25
• Chapter III Internet based Enterprise Strategic Analysis25-38
• 1. The Long Tail Theory25-28
• 1.1The Origin and the Meaning of“Long Tail”25-26
• 1.2 The Economics Background of Generating of Long Tail theory26-27
• 1.3 Long Tail Theory and the Internet Economy Model27
• 1.4 Ponder with Long Tail Theory27-28
• 2. What is Internet Thinking28-30
• 3．Analysis of Internet Thinking30-38
• 3.1 Different Views on Competition30-31
• 3.2 Different Views on External Investment31-34
• 3.3 Internal Operations34-35
• 3.4 Business Environment35-37
• 3.5 Relations with Customers37-38
• Chapter IV Successful business story of the Internet thinking: Xiaomi Technology Case38-53
• 1. Xiaomi Technology Company38
• 2. Xiaomi Technology Start-up Team38-39
• 3. Strategic Choice and Product Market Positioning of Xiaomi Technology39-42
• 4. Business Features of Xiaomi Technology42-51
• 4.1 The Research of Xiaomi Technology42-44
• 4.2 The Supply Chain model of Xiaomi Technology44-46
• 4.3 Marketing of Xiaomi Mobile Phone46-49
• 4.4 Xiaomi Technology Customer Service49-50
• 4.5 Financing of Xiaomi Technology50-51
• 4.6 Xiaomi International Development51
• 5. Strategic Transformation: Enter the smart home51-53
• Chapter V Case Analysis of Xiaomi technology53-74
• 1. The Significance and the Basic Idea of Case Analysis53-54
• 2. Theoretical Foundation of the Case Analysis54-61
• 2.1 PEST Model54-56
• 2.2 Porter's Five Forces Model56-59
• 2.3 Supply Chain59-61
• 3 Strategic Choice Analysis of Xiaomi Technology61-67
• 3.1 Technological Factors as the Main Basis for External Analysis61-62
• 3.2 Industry Competitive Analysis62-64
• 3.3 Differentiated Product Market Positioning64-65
• 3.4 The Integration of E commerce Supply Chain Management65-66
• 3.5 Summary of Xiaomi’s Internet Thinking on Strategy66-67
• 4 Strategy Crafting of Xiaomi Technology67-69
• 4.1 Internet Thinking in Strategy Crafting of Xiaomi Technology67-68
• 4.2 Internet Thinking in R&D68
• 4.3 Internet Thinking in Supply Chain Model68
• 4.4 Internet Thinking in Marketing68-69
• 4.5 Internet Thinking in Customer Service69
• 4.6 Finaning of Xiaomi Technology69
• 5. The Difference Between Internet Thinking and the Traditional Business Model69-72
• 6. Problems and Suggestions Development72-74
• Chapter VI Internet thinking impact on enterprise strategy74-76
• References76-78
• Acknowledgements78

【参考文献】

中国期刊全文数据库 前1条

1 夏凌;孟书强;;互联网思维:中国社区报转型的关键[J];中国记者;2014年07期

  本文关键词：小米科技战略管理的互联网思维探索，由笔耕文化传播整理发布。

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