L公司轻型工程车中期事业计划编制研究

发布时间：2018-01-05 14:40

本文关键词：L公司轻型工程车中期事业计划编制研究　出处：《南昌大学》2015年硕士论文　论文类型：学位论文

【摘要】：L公司是一家专业从事轻型商用车整车事业的企业,轻型工程车是L公司的重要事业领域之一。作为一个整车事业,因其涉及的相关领域和要素较多,投入的资源较大,故其成败得失对L公司的影响巨大而深远。作者认为,事前编制好中期事业计划,能对L公司的轻型工程车事业的成功起到至关重要的保障作用。因此,中期事业计划编制的研究工作就自然而然显得至关重要了。本文首先以相关背景和意义的介绍为切入点,通过对国内外相关文献进行研究,结合研究思路和方法,从而对中期事业计划的相关理论和基本要求进行阐述。其次,对L公司发展轻型工程车事业的内外部环境进行详细的标准化、数型化SWOT分析,从而提出L公司轻型工程车事业在中期(未来5年)事业的指导思想、基本原则、目标设定、组织架构设计及经营团队建设、商品组合、能力布局、市场营销体系构建、财务效益等基本方案。再次,提出了该中期事业计划实施应采取的保障措施,认为应重点是加强高级管理人员管理、加强员工培训、建立优秀的企业文化和建立健全的激励约束机制。最后,简要阐述了研究结论和进一步研究的方向。通过以上论述过程,编制形成一个完整的中期事业计划。在此基础上,课题重点优化运用了5W2H体系和SWOT分析两个管理工具模型:一是5W2H体系:是指对任何事情或工作,要从对象目标(what)、目的(why)、责任者(who)、时效要求(when)、区域限定(where)、操作规程(how do)、投入-产出(how much)等七个要件方面进行。本课题对这七个要件进行了详实的实践性阐述。二是SWOT分析:是指对任何事情或工作,要事先充分分析在人力资源、软硬条件、进出渠道、体制机制等各项内部环境方面的优势/劣势和在宏观环境、目标领域、客户偏好、竞争态势等各项外部环境方面的机会/威胁,用数量化的指标进行比对,从而确定相应的策略,制定相应的5W2H体系。
[Abstract]:L company is a professional engaged in light commercial vehicle enterprises, light engineering vehicle is one of the important business of L company. As a whole, because many related fields involved and elements, resources is large, so the influence of L's success and failure, gain and loss is huge and far-reaching. The author thinks that in advance the preparation of a good medium-term business plan, can light engineering vehicle business of L company to the success of a crucial role in safeguarding. Therefore, the research work of mid career planning it seems very important. This paper begins with the introduction of relevant background and significance as the starting point, based on the research of related literature at home and abroad, combined with the research ideas and thus method, theory of mid career planning and the basic requirements described. Secondly, the development of light engineering vehicle business of L company's internal and external environment in detail Standard number SWOT analysis, and put forward the cause of the car light engineering company L (in the middle of the next 5 years) the guiding ideology, the cause of the basic principle, goal setting, organization structure design and management team construction, product mix, layout, construction of marketing system, the basic scheme of the financial benefit. Thirdly, put forward the safeguard measures should be taken to implement the medium-term business plan, should focus on strengthening the administration of senior management personnel, strengthen staff training, the establishment of corporate culture and the establishment of the incentive constraint mechanism. Finally, it briefly describes the research conclusions and directions for further research. Through the above discussion process, prepare to form a complete medium business plan. On this basis, the key issue to optimize the use of the 5W2H system and the SWOT analysis of two models: one is the management tool 5W2H system: refers to any thing or work from the object ( What), (why), objective responsibility (who), time (when), limited area (where), operating procedures (how do), input output (how much) and other seven elements. This paper explains the practice of the detailed of the seven elements is two. SWOT analysis: refers to any thing or work to advance the full analysis in human resources, software and hardware conditions, import channels, institutional mechanisms and other aspects of the internal environment and the advantages / disadvantages in the macro environment, target market, customer preferences, competition situation of the external environment the opportunity / threat in quantitative index for comparison, to determine the corresponding strategy, formulate the corresponding 5W2H system.

【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.44

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