基于市场竞争的乳制品企业营销绩效分析

发布时间：2018-03-18 22:54

本文选题：市场竞争　切入点：乳制品　出处：《中国乳品工业》2015年10期 　论文类型：期刊论文

【摘要】：以8家乳制品上市公司为例,利用主成分分析方法,对这8家乳制品企业市场营销绩效进行比较分析与排序。揭示了各乳企营销绩效的竞争优势和差距,指出影响乳企营销绩效的主要因素及影响程度,进而提出乳企在竞争中提高营销绩效的建议。可以为乳企提升市场营销绩效,提高市场竞争能力提供启示和借鉴。
[Abstract]:Taking 8 listed dairy companies as an example, this paper makes a comparative analysis and ranking of the marketing performance of the eight dairy companies by using the principal component analysis method, and reveals the competitive advantages and gaps of the marketing performance of the dairy enterprises. The paper points out the main factors and the degree of influence on the marketing performance of dairy enterprises, and then puts forward some suggestions on how to improve the marketing performance of dairy enterprises in the competition, which can provide inspiration and reference for dairy enterprises to improve their marketing performance and market competition ability.
【作者单位】：黑龙江八一农垦大学经济管理学院;东北农业大学经济管理学院;
【基金】：黑龙江省哲学社会科学研究规划项目(13B036) 黑龙江省教育厅人文社会科学研究项目(12542179)
【分类号】：F274;F426.82

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