成都YC公司创业计划书

发布时间：2018-03-22 02:32

本文选题：创业计划书　切入点：生鲜电商　出处：《电子科技大学》2015年硕士论文　论文类型：学位论文

【摘要】：YC公司创业计划书的编写,主要是为公司初创期发展理清思路、提供指导。严格按照创业计划书编写要求,从实际情况出发,综合运用PEST和波特五力分析、公司发展战略及竞争战略、核心能力、市场营销、运营管理、风险管理等理论及工具,对公司的发展进行全面分析和战略定位,为实际经营活动指明方向。本创业计划书共分为九章。第一章至三章主要进行创业可行性分析。阐述了O2O生鲜电商的产业背景、国内外和本地发展现状及趋势,介绍了公司产品和服务,用户及用户价值,并从宏观、中观及微观层面进行了市场和竞争分析。第四章和第五章,介绍了公司战略,并就支撑公司战略的管理支撑体系做了规划设计。创业初期,我们采取差异化竞争战略,搜集优质的食谱,标准化产品,并对配送进行优化,带给用户极致的体验,建立起对用户的独特价值。后期,我们采取成本领先与差异化整合战略。管理体系的建设,我们才用扁平化结构,各业务中心负责人均由创始团队成员担任,做到高效地决策和执行。第六章至第八章,从市场营销、运营管理等角度指定公司活动计划,并对公司各方面风险进行了预测和应对措施制定。公司可能面临风险主要包括市场风险、食品安全风险、物流风险、损耗风险、人力资源风险、资金及用户违约风险。并针对各项风险制定了应对措施。第九章,主要是财务预测和投融资设计,根据公司主要特点,预测了相关财务报表,在此基础上对公司盈利能力及投资回收期做了计算。本项目不仅具有经济价值,同时具有社会价值,它通过为都市白领、三口之家提供食谱化成套半成品生鲜,解决了健康安心晚餐的问题,不仅提高了用户群体的生活满意度,而且提高了社会资源利用效率。本项目经过前期筹备,在团队成员辛勤工作下,已经开始试运营。通过这次创业计划书的编写,落实每个步骤每个环节,更加坚定了团队的创业热情和信心,我们坚信自己的选择,通过自己的坚持和付出,必将建立属于我们自己的商业王国。
[Abstract]:YC company's entrepreneurial plan is mainly for the initial development of the company to clarify ideas, provide guidance. Strictly according to the requirements of the entrepreneurial plan, from the actual situation, comprehensive use of PEST and Porter five forces analysis, The company's development strategy and competitive strategy, core competence, marketing, operation management, risk management and other theories and tools, comprehensive analysis of the company's development and strategic positioning, This business plan is divided into nine chapters. The first to third chapters mainly analyze the feasibility of starting a business. The industrial background, domestic and foreign and local development status and trend of O2O fresh e-commerce are expounded. This paper introduces the company's products and services, users and their value, and analyzes the market and competition at the macro, meso and micro levels. At the beginning of the enterprise, we adopt the strategy of differentiation competition, collect high-quality recipes, standardize products, optimize distribution, and bring users the best experience. In the later stage, we adopted cost leading and differentiation integration strategy, management system construction, we only use flat structure, each business center responsible by the founding team members, Achieve efficient decision-making and implementation. Chapter 6 to 8, from marketing, operational management and other aspects of the designated company activities plan, The company may face risks including market risk, food safety risk, logistics risk, depletion risk, human resource risk. In chapter 9, the financial forecast and investment and financing design, according to the main characteristics of the company, the related financial statements are predicted. On this basis, the company's profitability and investment payback period are calculated. This project has not only economic value, but also social value. Solve the problem of healthy and secure dinner, not only improve the user group's life satisfaction, but also improve the efficiency of social resources. Through the preparation of this business plan, each step of each step, we have strengthened the team's enthusiasm and confidence in entrepreneurship, we firmly believe in our choice, through their own persistence and dedication, Must establish our own business kingdom.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272

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