论红安绣活工艺特色及生产性保护途径

发布时间：2018-03-22 03:14

本文选题：非物质文化遗产　切入点：红安　出处：《湖北美术学院》2016年硕士论文　论文类型：学位论文

【摘要】：本文笔者主要就“红安绣活”这项国家级非物质文化遗产如何进行生产性保护的问题进行了探讨,其中包括了目前红安绣活的保护现状和存在的主要问题以及解决方法与生产性保护策略。探索文化渊源、加强文化认同性和保护意识、加大宣传力度、进行多种营销途径相结合的综合营销手段、建立良好的品牌形象、确立分级式生产保护办法、继承“红安绣活”中优秀艺术文化。将红安传统绣活中的文化艺术元素与现当代为多数人所认可的时尚元素相结合,做到在产品设计与用途的与时俱进。并建立以政府为主导的多元化的投资金融经济体制,来确保有坚实的经济基础来支持对红安绣活的生产性保护。同时借助高等院校的师资力量来进行多途径的文化传承,以确保红安绣活能持之有效的传承下去。
[Abstract]:In this paper, the author mainly discusses how to carry out productive protection of "Hongan embroidery Huo", a state-level intangible cultural heritage. Including the current status quo and main problems of Hongan embroidery, as well as the solutions and productive protection strategies, to explore cultural origins, strengthen cultural identity and awareness of protection, and increase publicity. Comprehensive marketing means combined with various marketing approaches, establishing a good brand image, establishing a hierarchical production protection method, Inheriting the outstanding art and culture of Hongan embroidery, combining the cultural and artistic elements of Hongan traditional embroidery with the fashion elements recognized by most people in modern times, To keep pace with the times in product design and use, and to establish a diversified investment financial and economic system led by the government, To ensure that there is a solid economic foundation to support the productive protection of Hongan embroidery. At the same time, with the help of teachers in institutions of higher learning to carry on multi-channel cultural transmission, to ensure that Hongan embroidery can be effectively inherited.
【学位授予单位】：湖北美术学院
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：J523.6

【参考文献】