手机新闻的使用及影响因素研究

发布时间：2018-03-29 06:23

本文选题：手机新闻　切入点：用户　出处：《上海交通大学》2015年博士论文

【摘要】：随着移动互联网的飞速发展,手机新闻受到越来越多中国用户的认可和欢迎。主流新闻机构与自媒体纷纷开展移动融合实践,试图在多种平台上吸引用户的选择和使用。手机新闻传播日益受到党政部门、传媒机构、广告商和投资者的青睐,但是学界对手机新闻使用的关注仍很不足。本研究将手机新闻的使用分为媒介采用、平台选择和来源使用三个层面,从用户视角分析这些使用背后的影响因素。在手机新闻媒介的采用研究中,基于媒介生态位理论建立了满足机会和满足-效用与媒介使用时间之间的关系框架。研究发现,手机作为新闻媒介在使用时间上对其他媒介具有明显的竞争替代作用,在满足机会和满足-效用生态位维度相比其他媒介具有明显的竞争优势,而且满足机会和满足-效用在手机对其他媒介时间替代效应方面的解释力高达90%左右。在手机新闻的平台(包括客户端、浏览器、微博和微信)选择研究中,基于媒介选择集合的框架从用户因素、产品因素和平台因素构建了手机新闻平台选择影响模型。研究发现,手机新闻使用时间对手机平台选择集合的大小没有显著影响;手机新闻平台使用的形式为单平台专属式和多平台补充式,即在一个平台上使用多种类型的新闻和在多个平台上使用同一种类型的新闻;个人创新性、手机新闻使用经验、动机和平台因素对平台使用有一定的影响。在手机新闻的来源(即内容提供商)使用研究中,基于S-O-R框架,从社会影响因素和服务质量两方面构建了手机新闻来源使用的影响模型。研究发现,相似性感知、专业性感知和流行性感知等社会影响因素与信息质量、互动质量等服务质量,通过用户的认知、情感和参与契合显著影响用户的忠诚使用,而用户涉入度也在社会影响因素和服务质量对用户契合的关系中发挥着部分调节作用。本研究对新闻媒介生态位、平台选择集合和媒体来源忠诚方面的研究具有理论贡献,也对手机新闻产品的运营者提供了平台拓展和营销策略方面的建议。
[Abstract]:With the rapid development of the mobile Internet, mobile news has been recognized and welcomed by more and more Chinese users. Mainstream news organizations and self-media have launched mobile convergence practices. Trying to attract users to choose and use in a variety of platforms. Mobile news dissemination is increasingly popular with the party and government departments, media organizations, advertisers and investors, However, academic attention to the use of mobile news is still insufficient. This study divides the use of mobile news into three levels: media adoption, platform selection and source use. Based on the theory of media niche, the relationship framework between satisfying opportunity and satisfiability and media usage time is established in the study of the adoption of mobile news media from the perspective of users. As a news medium, mobile phone has obvious competitive substitution to other media in the use time, and has obvious competitive advantage compared with other media in satisfying opportunity and satisfication-utility niche dimension. And contentment and contentment-utility explain about 90 percent of the time substitution effect of mobile phones to other media. In the research on the choice of mobile news platforms (including clients, browsers, Weibo and WeChat), Based on the framework of media selection set, the influence model of mobile news platform selection is constructed from user factor, product factor and platform factor. It is found that the usage time of mobile news has no significant influence on the size of mobile platform selection set. Mobile news platforms are used in the form of single-platform exclusive and multi-platform complementary, that is, using multiple types of news on one platform and using the same type of news on multiple platforms; personal innovation, mobile news use experience, Motivations and platform factors have a certain impact on the use of the platform. In the study of the use of mobile news sources (i.e. content providers), based on the S-O-R framework, This paper constructs a model of the use of mobile phone news sources from two aspects: social influence factors and service quality. The research finds that social factors such as similarity perception, professional perception and epidemic perception are related to the quality of service such as information quality, interaction quality, etc. Through the user's cognition, emotion and participation, the user's loyalty is significantly affected, and user involvement also plays a part in regulating the relationship between social factors and quality of service. The research on platform selection set and media source loyalty has theoretical contribution, and also provides suggestions on platform expansion and marketing strategy for mobile news product operators.
【学位授予单位】：上海交通大学
【学位级别】：博士
【学位授予年份】：2015
【分类号】：G206

【参考文献】