中国家庭旅游市场的消费特征及需求——基于中国追踪调查数据

发布时间：2018-04-03 23:44

本文选题：家庭旅游　切入点：市场　出处：《商业经济研究》2017年02期

【摘要】：本文引用中国家庭追踪调查数据(2012年)19000多户家庭中有旅游消费支出的3617户家庭的相关数据,采用定量的频数分析和单因素方差方法,试分析中国家庭旅游消费特征及需求,通过SPSS软件的数据分析,针对目前中国家庭旅游消费特征及需求提出以下研究建议:根据消费者受教育程度的层次进行旅游产品细分;根据不同生活区域消费者的旅游需求进行旅游产品的细分;或根据城市、城镇和农村的居民进行旅游产品的细分;对"亲子"旅游产品进行细分;应增加更多的优质周边家庭旅游产品与亲子旅游配套设施等。本文所讨论关于中国家庭旅游市场细分的相关建议,可以供旅游行业在制定相关政策和旅游营销策略时作为参考和依据。
[Abstract]:Based on the data of Chinese household tracking survey (3617 households with tourism consumption expenditure in more than 19000 households in 2012), this paper uses quantitative frequency analysis and single-factor variance method to analyze the characteristics and demand of Chinese family tourism consumption.Based on the data analysis of SPSS software, this paper puts forward the following research suggestions according to the characteristics and demand of family tourism consumption in China: subdividing tourism products according to the level of consumers' education level;According to the tourism needs of consumers in different living areas, the tourism products are subdivided; or the tourism products are subdivided according to the urban, urban and rural residents, the "parent-child" tourism products are subdivided;Should increase more high-quality peripheral family tourism products and parent-child tourism facilities and so on.This paper discusses the relevant suggestions on the segmentation of the Chinese family tourism market, which can be used as a reference and basis for the tourism industry in formulating relevant policies and tourism marketing strategies.
【作者单位】：韶关学院旅游与地理学院;北京联合大学旅游学院;安徽工业经济职业技术学院;
【基金】：广东省质量工程项目“旅游管理专业综合改革试点”(201493)
【分类号】：F592.7

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