多重制度逻辑下企业创新合法化战略行为——基于阿里巴巴案例分析

发布时间：2018-05-01 10:03

本文选题：多重制度逻辑 + 合法化战略行为　；参考：《经济与管理研究》2017年07期

【摘要】：如何在多重制度主体的制约下获取创新合法性,是每个创新型企业都必须解决的问题。本文采用文献分析法和案例研究法,以阿里巴巴1999—2016年的案例信息为分析对象,从多重制度逻辑出发,分析不同制度逻辑主导下企业创新合法化战略行为对创新合法性的影响机理。研究发现专业逻辑、合作逻辑、社区逻辑和家族逻辑对创新合法性具有正向促进作用,其中合作逻辑的影响效应最为明显;而市场逻辑和管制机构逻辑对创新合法性的影响则具有一定弹性。在操作层面上,不同制度逻辑主导的产品营销、高管专业化、战略联盟、社会责任以及规范化运营等战略行为对创新合法化都具有重要作用,且以战略联盟效果最为明显。企业可以据此调整战略行为适应制度环境,以便实现创新合法化。
[Abstract]:How to obtain the legitimacy of innovation under the restriction of multiple institutional subjects is a problem that every innovative enterprise must solve. This paper adopts the method of literature analysis and case study, taking Alibaba's case information from 1999 to 2016 as the object of analysis, starting from the logic of multiple systems. This paper analyzes the influence mechanism of enterprise innovation legalization strategy behavior on innovation legitimacy under different system logic. It is found that professional logic, cooperative logic, community logic and family logic have positive effects on the legitimacy of innovation, among which the effect of cooperative logic is the most obvious. The influence of market logic and regulatory agency logic on the legitimacy of innovation is flexible. On the operational level, product marketing, senior management specialization, strategic alliance, social responsibility and standardized operation, which are dominated by different system logic, play an important role in the legalization of innovation, and the effect of strategic alliance is the most obvious. Enterprises can adjust their strategic behavior to the institutional environment so as to legalize innovation.
【作者单位】：安徽财经大学工商管理学院;安徽财经大学;
【基金】：国家社会科学基金项目“双重逻辑下新创企业的创新行为机制研究”(16BGL044)
【分类号】：F273.1;F724.6

【相似文献】