英语培训公司创业计划书

发布时间：2018-06-26 13:37

本文选题：英语培训市场 + 市场分析　；参考：《首都经济贸易大学》2015年硕士论文

【摘要】：自2008年奥运会以来,国内英语学习的潮流已经势不可挡,据估计现在英语培训市场市值已经超过300亿人民币。英语培训机构也从最开始的新东方一家,到后来的环球雅思、新航道等以及不知名的培训机构成百上千家,甚至适应现代潮流的新型网络教学模式“智客网”已经出现。国内的英语培训机构水平和服务参差不齐,培训市场也是竞争激烈。现阶段,成立一家英语培训机构到底是否能够盈利?如何迅速打开市场、占领市场?以何种方式来销售自己的产品和服务:线上还是线下?以上问题应该是每一个想开英语培训公司的人的问题。本文就针对于以上问题做出了逐一分析。主要内容有:对英语培训市场进行详细的调查分析;对英语培训公司的营销策略做出了详细分析;对成立英语培训公司的财务状况进行了详尽的分析;对公司可能面临的风险进行了评估分析。
[Abstract]:Since the 2008 Olympic Games, the trend of English learning in China has become unstoppable, and it is estimated that the market value of the English language training market now exceeds 30 billion yuan. English language training institutions from the beginning of the New Oriental, to the later Global IELTS, New Channel and hundreds of unknown training institutions, and even adapt to the modern trend of a new network teaching mode "Jike net" has emerged. The level and service of English training institutions in China are uneven, and the training market is also highly competitive. At this stage, is it possible to set up an English language training institution to make a profit? How to quickly open the market and occupy the market? How do you sell your products and services: online or offline? The above question should be for everyone who wants to start an English training company. This paper analyzes the above problems one by one. The main contents are as follows: the detailed investigation and analysis of the English training market; the detailed analysis of the marketing strategy of the English training company; the detailed analysis of the financial situation of the English training company; The risk that the company may face is evaluated and analyzed.
【学位授予单位】：首都经济贸易大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F274;H319-29

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