美国运动员慈善行为及其启示

发布时间：2018-07-04 07:30

本文选题：体育社会学 + 美国　；参考：《体育文化导刊》2015年06期

【摘要】：采用逻辑分析法和文献资料法分析美国运动员慈善行为。主要结论:运动员慈善行为在不同的实践过程中具有不同的表现形态,主要划分为慈善捐赠、慈善志愿服务、慈善捐赠与志愿服务结合三种代表性行为。运动员慈善行为动因为满足运动队市场发展需求和自我价值实现需求;运动员慈善行为受公众关注度、社会舆论和职业体育联盟营销策略的影响;运动员实施慈善行为有助于提高其社会责任感并塑造自身正面形象。建议:我国应拓宽运动员慈善行为研究领域;关注运动员慈善行为对塑造运动员形象和国家形象的作用。
[Abstract]:This paper analyzes the philanthropic behavior of American athletes by the method of logical analysis and literature. The main conclusions are as follows: athletes' charitable behavior has different forms of expression in different practice process, mainly divided into three kinds of representative behaviors: charity donation, charity voluntary service, charity donation and voluntary service combination. The motivation of athletes' charitable behavior is to meet the needs of sports team market development and self-value realization, and athletes' charitable behavior is influenced by public concern, public opinion and marketing strategy of professional sports alliance. Athletes' charitable behavior helps to improve their sense of social responsibility and shape their own positive image. It is suggested that China should broaden the research field of athletes' charitable behavior and pay attention to the role of athletes' charitable behavior in shaping athletes' image and national image.
【作者单位】：华东师范大学体育与健康学院;华东师范大学"青少年健康评价与运动干预"教育部重点实验室;广东财经大学体育教学部;
【分类号】：D771.2

【参考文献】