BV中国竞争战略研究

发布时间：2018-07-30 07:25

【摘要】：随着经济全球化的日益发展、人民生活水平的不断提高,产品质量安全、生活健康水平、企业生产安全性以及社会环境保护等方面的问题正受到越来越多人们的关注,检测行业的重要性也越来越得以显现。2014年,我国国务院下发了《关于整合检验检测认证机构实施意见的通知》,通知中明确了要不断推进我国检验检测行业的事业单位改革和转企改制的进程。自此,我国检验检测行业的竞争格局已被转变,我国第三方检测行业的竞争已经变得更加激烈,BV中国作为检测行业中的一员,如何在新的竞争形势中,不断利用自身优势保持有利的竞争地位则成为亟需研究的问题。本文正是在此背景下对BV中国进行了全方位的分析,文章利用PEST分析法对BV中国的外部宏观环境进行了分析研究,明确了企业所在行业的宏观形势；利用波特的五力模型对BV中国的内部微观环境进行了分析研究,明确了其自身的优势劣势以及其市场竞争形势；结合内外部分析结果,通过SWOT分析法,总结了BV中国的综合竞争环境,还利用EFE、IFE. CMP以及QSPM矩阵的方法,对BV中国内外部环境进行了量化分析,使得分析结果更加具有说服力；随后,综合上述研究结果,本文提出了BV中国应对第三方检验检测机构整合的竞争战略,并明确指出增长型战略是BV中国竞争战略的必然选择；最后,本文论述了竞争战略实施的保障措施,包括优化组织结构、引进高级人才、完善激励机制、提高营销能力、加强客户关系管理、加快技术创新。本文希望通过对BV中国的案例研究,促进BV中国战略管理系统的完善,为BV中国未来健康、长远的发展提供参考,并为其它第三方检测企业应对我国第三方检测机构整合的竞争提供思路。
[Abstract]:With the increasing development of economic globalization and the continuous improvement of people's living standard, more and more people are paying attention to the problems of product quality safety, living health level, enterprise production safety and social environment protection and so on. The importance of the testing industry is also growing. In 2014, The State Council of our country has issued the notice on the implementation opinion of the Integrated Inspection and Inspection Certification Organization, in which it is clear that the reform of institutions in the inspection and testing industry and the process of transforming enterprises into enterprises should be continuously promoted. Since then, the competitive pattern of the inspection and testing industry in China has been changed, and the competition in the third party testing industry has become more intense. How to take BV as a member of the testing industry, how to be in the new competitive situation? Constantly using their own advantages to maintain a favorable competitive position is a problem that needs to be studied. Under this background, this paper makes an all-around analysis of BV China, analyzes the external macro environment of BV China by using PEST analysis method, and clarifies the macro situation of the industry in which the enterprise is located. This paper analyzes and studies BV's internal micro environment by using Porter's five forces model, clarifies its own advantages and disadvantages and its market competition situation, combines the results of internal and external analysis, and adopts SWOT analysis method. The comprehensive competitive environment of BV China is summarized, and EFE IFE is also used. The methods of CMP and QSPM matrix are used to quantitatively analyze the internal and external environment of BV in China, which makes the results more convincing. This paper puts forward the competitive strategy that BV China should integrate with third-party inspection and testing institutions, and points out that the growth strategy is the inevitable choice of BV China's competition strategy. It includes optimizing organization structure, introducing senior talents, perfecting incentive mechanism, improving marketing ability, strengthening customer relationship management and speeding up technological innovation. This paper hopes to promote the improvement of BV China's strategic management system through the case study of BV China, and provide reference for BV China's healthy and long-term development in the future. It also provides ideas for other third-party testing enterprises to compete with the third-party inspection organizations in our country.
【学位授予单位】：天津财经大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F203

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