旅游信息价值维度及模型研究

发布时间：2018-11-11 17:09

【摘要】：旅游信息价值研究是旅游科学适应旅游业信息化快速趋势的必要课题,其构成及其感知差异研究,可以丰富旅游信息科学的研究内容,对于优化旅游企业与目的地的信息设计、传播与管理实践具有重要指导作用。综合国内外已有研究成果,文章设计通用性的旅游信息价值测量指标,通过两轮问卷调查和数据分析,验证得出旅游信息价值的二阶双因素模型为最优模型。两个二阶因素分别是功能价值和体验价值,前者包括风险规避价值、实用价值,后者包括享乐价值、社交价值和自我实现价值。在此基础上,进一步评估了旅游者信息价值构成维度的重要性程度与人群感知差异,发现功能价值的感知重要性略高于体验价值,而且,不同性别、职业、文化程度与家庭人均月收入均会导致相应的价值维度的感知重要性存在分异。在营销实践中,不仅要统筹发展旅游信息多样化功能,提升旅游信息总体感知价值,还要注意旅游信息价值的分级、分类管理,提高营销效率。
[Abstract]:The study of tourism information value is a necessary subject for tourism science to adapt to the rapid trend of tourism information. The research on its composition and perception difference can enrich the research content of tourism information science and optimize the information design of tourism enterprises and destinations. The practice of communication and management plays an important guiding role. Based on the existing research results at home and abroad, this paper designs a universal measurement index of tourism information value. Through two rounds of questionnaires and data analysis, it is verified that the two-order two-factor model of tourism information value is the optimal model. The two second-order factors are functional value and experiential value. The former includes risk-averse value, practical value, and the latter includes hedonic value, social value and self-actualization value. On this basis, the author further evaluates the significance of the dimension of tourists' information value composition and the difference of the perception of the crowd, and finds that the perceived importance of the functional value is slightly higher than that of the experiential value, and that the importance of the functional value is slightly higher than that of the experience value. Education level and per capita monthly income of the family will lead to the difference of perceived importance of the corresponding value dimension. In marketing practice, we should not only develop the diversified functions of tourism information as a whole, enhance the overall perceived value of tourism information, but also pay attention to the classification and management of tourism information value, and improve the marketing efficiency.
【作者单位】：中国社会科学院研究生院;湖南第一师范学院;中国科学院地理科学与资源研究所;中国科学院区域可持续发展分析与模拟重点实验室;中国科学院大学;
【基金】：湖南省哲学社会科学基金青年项目“红色旅游的共生结构及发展水平提升研究”(15YBA261)资助~~
【分类号】：F592.6

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