政府官员媒介形象研究

发布时间：2018-02-28 03:52

本文关键词： 政府官员媒介形象公信力　出处：《黑龙江大学》2015年硕士论文　论文类型：学位论文

【摘要】：随着我国顺应历史潮流向民主化的方向大步迈进,政府官员的媒介形象变得尤为重要。政府官员的媒介形象在一定程度上就是政府形象的缩影,影响到国家和社会的诸多方面。政府官员的职业特性使得大众常常通过媒体认知他们,特别是在网络新媒体普及的今天,塑造良好的政府官员媒介形象成为亟需解决的问题。本文以新浪网样本为例,探讨了政府官员媒介形象中存在的问题,即政府官员形象过于职业化,媒体报道模式程式化、娱乐化等。分析了导致政府官员媒介形象负面多于正面的原因;进而提出了构造良好的政府官员媒介形象的建议。
[Abstract]:The media image of government officials is becoming more and more important as our country stride forward in the direction of democratization in accordance with the trend of history. To some extent, the media image of government officials is the epitome of the image of the government. It affects many aspects of the country and society. The professional characteristics of government officials make the public often recognize them through the media, especially today when the new network media are popularized. It is urgent to solve the problem of creating a good media image of government officials. This paper takes the sample of Sina.com as an example to discuss the problems existing in the media image of government officials, that is, the image of government officials is too professional, and the media reporting model is stylized. This paper analyzes the reasons that lead to the negative media image of government officials more than the positive, and puts forward some suggestions on the well-constructed media image of government officials.
【学位授予单位】：黑龙江大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D630;G206

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