我国政府对网络舆论的引导研究

发布时间：2018-03-01 10:14

本文关键词： 政府网络舆论网络舆论引导　出处：《大连海事大学》2017年硕士论文　论文类型：学位论文

【摘要】：在"人人都是麦克风"的时代,出于对现实事件的关心和强烈代入感,公众时常在网络中发表个人意见,当基于共同利益诉求的网络意见不断扩散进而形成一致性的意见倾向时,就会演变成网络舆论。近年来,我国网络舆论表面上杂音渐消,实际上暗流涌动。一方面,我国政府对互联网的管控力度进一步加大,正能量话题在舆论场中开始赢得话语权,网络舆论态势有所减缓。另一方面,网络安全问题、网络舆论中的西方霸权文化入侵、意识形态问题凸显,这不得不引起我们的重视和警惕。对此,习近平总书记指出在新形势下政府要加强网络治理,把网上舆论工作作为宣传思想工作的重中之重来抓,维护网络安全,营造天朗气清的网络环境。本论文以我国政府对网络舆论的引导为研究对象,立足于当前网络舆论面临的国内国外两个大局,采用文献研究法、案例分析法及跨学科的研究方法,旨在为提升政府网络舆论引导能力提供具有参考意义的可行性路径。本文共分为五个章节,第一章阐述了本论文的研究背景及意义、相关国内外文献综述以及论文的研究思路和方法,阐明了研究缘起。第二章通过对"政府"、"网络舆论"、"网络舆论引导"三个相关概念及政府职能、网络治理与行政环境三个公共管理学科基本理论的阐述,明确了本文的研究主体及理论依据。第三章分析了我国政府对网络舆论引导的现状、问题及造成问题的原因,指出我国对网络舆论的引导虽然取得了一定成绩,但仍然存在许多问题,造成问题的原因涉及到意识欠缺、能力不足、专业人才缺乏、制度不健全、战略落实不到位五个方面。第四章通过对宁夏"1 ·05"公交车纵火案和四川泸县学生坠亡事件中政府对网络舆论的引导分析,总结了我国政府在网络舆论引导中的成功经验与不足之处,为提出政府对网络舆论的引导对策提供借鉴。第五章根据我国政府对网络舆论引导中存在问题的原因分析,并结合案例分析中的经验教训,提出政府要从树立主动引导意识、提升有效引导能力、培养专业引导人才、健全网络舆论分级响应制度和构建矩阵式布局五个方面来提升政府对网络舆论的引导。
[Abstract]:In the era of "everyone is a microphone," the public often expresses their opinions on the Internet out of concern for and a strong sense of substitution. When the network opinion based on the common interest appeal spreads continuously and forms the consistent opinion tendency, it will evolve into the network public opinion. In recent years, the noise on the surface of the network public opinion of our country gradually dissipates, in fact the undercurrent is surging. On the one hand, The government of our country has further strengthened the control of the Internet, the topic of positive energy has begun to win the right to speak in the public opinion field, and the situation of network public opinion has slowed down. On the other hand, the problem of network security, the invasion of western hegemonic culture in network public opinion, The ideological problem has become prominent, which has to arouse our attention and vigilance. In this regard, General Secretary Xi Jinping pointed out that under the new situation, the government should strengthen network governance and take the work of public opinion on the Internet as the top priority of propaganda and ideological work. This paper takes the guidance of our government to the network public opinion as the research object, based on the domestic and foreign two overall situation that the network public opinion faces at present, adopts the literature research method. Case analysis and interdisciplinary research methods are designed to provide a feasible path for improving the ability of government network public opinion guidance. This paper is divided into five chapters. The first chapter describes the research background and significance of this paper. The related domestic and foreign literature review and the research thought and method of the thesis, have explained the origin of the research. The second chapter through "the government", "the network public opinion", "the network public opinion guide" three related concepts and the government function. The basic theories of three public management disciplines of network governance and administrative environment are expounded, and the research subject and theoretical basis of this paper are clarified. Chapter three analyzes the present situation, problems and causes of the problems caused by our government's guidance to network public opinion. It is pointed out that although our country has made some achievements in guiding network public opinion, there are still many problems, the causes of which are lack of consciousness, lack of ability, lack of professional talents and imperfect system. In Chapter 4th, through the analysis of the "1.05" bus arson case in Ningxia and the fall and death of students in Luxian County, Sichuan Province, the government has conducted an analysis of the public opinion on the Internet. This paper summarizes the successful experiences and shortcomings of our government in the guidance of network public opinion, and provides a reference for the government to guide the network public opinion. Chapter 5th analyzes the causes of the problems existing in the guidance of the network public opinion by our government. Combining with the experience and lessons in the case analysis, the paper points out that the government should set up the consciousness of active guidance, enhance the ability of effective guidance, and train professional guiding talents. Improve the network public opinion classification response system and construct matrix layout to improve the government guidance to network public opinion.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D630

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