政府信息公开视角下的政务双微比较研究

发布时间：2018-03-16 19:32

本文选题：政府信息公开　切入点：政务微博　出处：《华中师范大学》2017年博士论文　论文类型：学位论文

【摘要】：随着互联网的发展和智能移动设备的广泛应用,由此而产生的社交新媒体已经改变人们的信息交流习惯,在社会信息生活中发挥着重要作用。近年来,政府高度重视微博和微信的应用,两大平台已经成为政府信息公开的新渠道,政府也因此投入了大量的资源进行政务双微的管理和运营,并选择将更丰富的政府信息资源在政务双微上进行公开。政务微博和政务微信虽然同为政府应用新媒体的产物,但两者具有各自的信息传播特点和规律,而比较分析两者的差异有助于政府更加有效的运营政务双微,形成跨平台的政府信息公开合力。本文以政府信息公开的各要素搭建了比较分析的框架,分别从信息公开模式、信息公开内容和信息公开效果系统性的展开政务微博与政务微信的比较研究。在信息公开模式的研究中分别对政务双微信息公开主体、公开渠道、公开受众、公开方式进行了比较分析,总结了政务双微信息公开模式的差异。其中通过调研分析指出了政务双微账户的命名格式不统一、运营主体不明确等问题,通过比较政务双微的基本功能和主体结构形态,归纳总结了政务双微各自的信息公开方式,并指出了政务微博和政务微信在政府信息公开过程中的联系与区别。在信息公开内容的研究中以政务双微发布的信息作为研究对象,分别从表现形式、内容主题和情感倾向三个维度对采集的信息样本做了深入研究,并进行了跨平台、跨部门的比较。通过网络调研,利用相关分析和多元方差分析等数理分析方法发现政府部门在政务微博和政务微信上的信息公开风格具有明显差异,少数部门存在“偏平台”的情况,政务双微平台图文信息的图片丰富程度对互动指标影响较弱。利用文本分析方法和社会网络分析法,以上海发布和平安北京为例,分别比较了政务双微信息内容的主题差异。在此之上利用情感分析法,分析了政务微博与政务微信所呈现的情感倾向差异。在信息公开效果评价的研究中突破政务双微平台的限制,围绕传播力、引导力构建了政务双微信息公开效果评价指标体系,利用层次分析法和灰色关联法比较评价了同时开通政务双微的政府部门,为综合评价政务双微的信息公开效果提供了参考。依据已有研究指出了政务双微在建设和运营方面存在的问题,并从规范厘清政务双微关系、规范政务双微管理、开放政务双微数据和建立政务双微联动等四个方面提出了改善政务双微发展的建议。
[Abstract]:With the development of the Internet and the wide application of smart mobile devices, the new social media has changed people's habits of information exchange and played an important role in social information life in recent years. The government attaches great importance to the application of Weibo and WeChat. The two platforms have become a new channel for government information disclosure. As a result, the government has invested a lot of resources in the administration and operation of government affairs. And choose to open up more abundant government information resources in government affairs. Although government affairs Weibo and government WeChat are both the products of government application of new media, they have their own characteristics and rules of information dissemination. The comparison and analysis of the differences between the two will help the government to operate government affairs more effectively and form a cross-platform joint force of government information disclosure. This paper sets up a comparative analysis framework based on the elements of government information disclosure, respectively from the information disclosure model. The content and effect of information disclosure are systematically developing the comparative study of government affairs Weibo and government WeChat. In the research of information disclosure mode, the subject, channels and audience of government affairs double microinformation disclosure are studied, respectively. Through investigation and analysis, the author points out that the naming format of government dual microaccounts is not uniform, and the operation subject is not clear, and so on. By comparing the basic functions and the main body structure of the two micro government affairs, this paper summarizes the information disclosure methods of the two micro government affairs. The paper also points out the relationship and difference between government affairs Weibo and government WeChat in the process of government information disclosure. The content theme and emotional tendency of the three dimensions of the collected information samples to do in-depth research, and cross-platform, cross-departmental comparison. Through network research, By using the methods of correlation analysis and multivariate variance analysis, it is found that there are obvious differences in the information disclosure styles of government departments on government affairs Weibo and government WeChat, and a few departments have "partial platform". The rich degree of picture and text information of government dual microplatform has a weak influence on the interactive index. Using text analysis method and social network analysis method, taking Shanghai publishing and Pingan Beijing as examples, This paper compares the thematic differences of the two microinformation contents of government affairs, and makes use of the affective analysis method, This paper analyzes the difference of emotional tendency between the government affairs Weibo and the government affairs WeChat. In the research of the information disclosure effect evaluation, it breaks through the restriction of the government affairs double microplatform, and constructs the evaluation index system of the government government dual micro information publicity effect around the transmission force and the guiding force. By using the analytic hierarchy process (AHP) and the grey correlation method, the paper compares and evaluates the government departments that have opened government departments at the same time. This paper provides a reference for the comprehensive evaluation of the information disclosure effect of the double micro government affairs. According to the existing research, the paper points out the problems existing in the construction and operation of the two micro government affairs, and clarifies the relationship between the two micro government affairs and standardizes the dual micro management of the government affairs. Four aspects of open government dual microdata and establishment of government dual micro linkage are put forward to improve government dual micro development.
【学位授予单位】：华中师范大学
【学位级别】：博士
【学位授予年份】：2017
【分类号】：D63

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