大数据背景下政府舆论危机公关问题研究综述

发布时间：2018-03-20 20:41

本文选题：大数据　切入点：政府舆论危机　出处：《学习论坛》2017年12期 　论文类型：期刊论文

【摘要】：在大数据时代,政府舆论危机的生成具有公共性、紧急性、突发性及不确定性等特点,传播途径也日趋向以"两微一端"为代表的多样化方向发展。政府高效利用大数据工具,获取有效信息资源,掌握社会舆情动态,及时进行舆论危机公关,对建设廉洁、高效、阳光的服务型政府具有重要意义。未来大数据背景下政府舆论公关问题研究方向的趋势预测主要表现在以下几个方面:大数据的数据挖掘技术在社会舆论动态中的全程分析运用研究将成为未来大数据背景下政府舆论危机公关研究的一种趋势;结合大数据、云计算、社会心理分析的交叉实证分析研究将成为该问题研究的一种发展趋势;基于政府舆论危机公关中大数据运用的效果评价指标,构建一个科学公正的责任评估体系成为未来研究的一种趋势。
[Abstract]:In big data's time, the emergence of the crisis of government public opinion has the characteristics of publicity, urgency, sudden and uncertainty, and the channels of communication are increasingly developing in the direction of diversification, represented by "two tiny ends." the government makes efficient use of big data tools. Access to effective information resources, grasp the dynamics of social public opinion, timely public relations, public opinion crisis, to build clean, efficient, Sunshine service-oriented government is of great significance. In the future, the trend prediction of the research direction of public relations of government public opinion under the background of big data is mainly manifested in the following aspects: big data's data mining technology is in the dynamic of social public opinion. Analysis and application of the whole process of research will become the future of big data under the background of public relations research on the crisis of government public opinion will be a trend; Combined with big data, cloud computing, psycho-social analysis of cross-empirical analysis will become a development trend of this issue; based on the public opinion crisis of public relations in the use of big data evaluation indicators, Constructing a scientific and fair responsibility evaluation system has become a trend of future research.
【作者单位】：南京工业大学法学院;
【基金】：江苏省高校哲学社会科学基金重大项目“社会矛盾化解与利益共享机制研究”(2017ZDAXM008) 江苏省研究生科研与实践创新计划项目“大数据时代突发公共事件中的政府信任修复研究”(KYCX17-0996)的阶段性成果
【分类号】：D630

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