政府网站的公众初始采纳:从意向形成到行为产生

发布时间：2018-04-09 07:41

  本文选题：政府网站　切入点：初始采纳行为　出处：《情报杂志》2017年03期

【摘要】：[目的/意义]政府网站作为电子政务的组成部分,提升其建设效率、促进公众采纳已成为实现国家治理现代化的重要环节。[方法/过程]政府网站的公众采纳首先要解决的是公众的初始采纳问题,因此,基于技术接受模型,结合信任理论、行为执行意向理论和现状偏好理论,构建出政府网站公众初始采纳行为研究模型,旨在解释初始采纳行为是如何产生,以及揭示意向与行为间的关系黑箱。[结果/结论]通过定量的实证分析,证实信任、感知有用性正向影响初始采纳意向,初始采纳意向正向影响初始采纳行为;发现初始采纳执行意向在初始采纳意向与初始采纳行为的关系间发挥中介效用,现状偏好对初始采纳行为的负向影响及对初始采纳意向与初始采纳行为之间的调节效应显著。这为政府采取措施来促进公众采纳政府网站提供了新的理论参考,为电子政务领域的采纳研究提供了新的研究模型。
[Abstract]:As an integral part of e-government, the government website has become an important link to realize the modernization of national governance, to improve its construction efficiency and to promote public adoption.[methods / process] the first problem to be solved for public adoption on government websites is the initial adoption of the public. Therefore, based on the technology acceptance model, combined with trust theory, behavioral executive intention theory and current situation preference theory,This paper constructs a research model of the initial adoption behavior of the public on the government website, which aims to explain how the initial adoption behavior occurs and to reveal the black box of the relationship between intention and behavior.[results / conclusion] through quantitative empirical analysis, it is proved that trust, perceived usefulness positively affect initial adoption intention, and initial adoption intention positively affects initial adoption behavior.It is found that the initial adoption intention plays an intermediary role in the relationship between the initial adoption intention and the initial adoption behavior. The negative effect of the present situation preference on the initial adoption behavior and the adjustment effect between the initial adoption intention and the initial adoption behavior are significant.This provides a new theoretical reference for the government to take measures to promote the adoption of the government website and a new research model for the adoption research in the field of e-government.
【作者单位】： 电子科技大学政治与公共管理学院;美国罗切斯特大学文理学院;
【基金】：国家社会科学基金项目“风险感知视角下邻避冲突中群体行为演化与治理对策研究”(编号:16BGL174)研究成果之一
【分类号】：D63
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本文编号：1725479