新媒体时代公务员传媒素养提升研究

发布时间：2018-04-27 04:37

本文选题：新媒体时代 + 公务员　；参考：《天津商业大学》2015年硕士论文

【摘要】：近年来,随着我国社会经济的不断发展,媒体在社会事件的发展中产生了越来越重要的影响。在当今新媒体时代,社会公众参政意识日益增强,社会民主进程日益加快,公务员对媒体的了解、态度、运用以及对媒介传播内容的选择与判断,能否及时准确地发布适量信息,能否与媒体更好的进行合作,都是在新媒体时代下衡量政府执政水平的一项重要内容。在这种情况下,政府面临着一个新的、更加复杂的媒体环境。因此,培养政府公务员传媒素养,提高与新型新闻媒体打交道的能力,对于提高党的执政能力和建设现代政府和阳光政府越来越具有紧迫性和重大意义。本文梳理传媒素养理论的发展历程,通过对新媒体、传媒素养等理论的界定,梳理出新媒体环境下公务员传媒素养的具体内容,具有良好传媒素养的公务员能够正确认知新媒体,能够正确理解新媒体,能够正确管理新媒体以及能够正确利用新媒体。在对公务员传媒素养的调查分析中,本文对阜新市公务员传媒素养进行了较为详细的调查调研,通过对传媒素养的认识情况、与传媒接触情况、与传媒接触动机情况、对传媒性质认识情况以及公务员对传媒态度的情况进行调查,以点带面,对公务员传媒素养的现状进行分析,剖析出公务员传媒素养存在的诸多问题,如在新媒体的环境下对传媒认识产生偏差,缺乏服务群众的意识以及无法有效的利用新媒体传媒处理公共突发事件。并且分析出问题存在的原因是公务员传媒素养培训体系不完善、公务员在突发事件中缺乏对新媒体的应用、政府与媒体之间关系处理不当等。针对这些问题和原因,本文提出了提高公务员传媒素养的相关对策,在公务员的选拔和培训当中,加强公务员传媒素养的培训,能够充分利用新媒体对突发事件进行正确的舆论引导,正确处理好与媒体之间的关系,完善新闻发言人制度等。这些对于推进阳光政府,提高党的执政能力具有重要意义,希望能在理论和实际应用上为我国公务员传媒素养的提高贡献自己的一点力量。
[Abstract]:In recent years, with the development of China's social economy, the media has become more and more important in the development of social events. In the age of new media, the consciousness of public participation in politics is increasing, the process of social democracy is speeding up day by day, the understanding, attitude and application of the media, and the choice and judgment of the content of the media communication. It is an important content to measure the ruling level of the government in the new media era whether we can release the right amount of information timely and accurately, and whether we can cooperate with the media better. In this case, the government faces a new, more complex media environment. Therefore, it is of more and more urgency and great significance to cultivate the media literacy of government civil servants and improve the ability to deal with new news media for improving the ruling ability of the Party and building the modern government and sunshine government. This article combs the development course of the media literacy theory, through the definition of the new media, media literacy and other theories, sort out the specific content of the media literacy of civil servants under the new media environment. Civil servants with good media literacy can correctly recognize new media, understand new media correctly, manage new media correctly and use new media correctly. In the investigation and analysis of the media literacy of civil servants, this paper makes a detailed investigation on the media literacy of civil servants in Fuxin City. Through the understanding of the media literacy, the situation of contact with the media, the motivation of contact with the media, By investigating the nature of the media and the attitude of the civil servants towards the media, this paper analyzes the current situation of the media literacy of the civil servants, and analyzes the problems existing in the media literacy of the civil servants. For example, under the new media environment, there is a deviation in the understanding of the media, a lack of awareness of serving the masses and a lack of effective use of the new media to deal with public emergencies. The reasons for the problems are that the media literacy training system of civil servants is not perfect, the civil servants lack the application of new media in emergencies, the relationship between the government and the media is not handled properly, and so on. In view of these problems and reasons, this paper puts forward the relevant countermeasures to improve the media literacy of civil servants. In the selection and training of civil servants, we should strengthen the training of the media literacy of civil servants. It can make full use of the new media to guide the public opinion correctly, handle the relation with the media correctly, perfect the system of press spokesman and so on. These are of great significance for promoting the sunshine government and improving the ruling ability of the Party. We hope to contribute a little strength to the improvement of the media literacy of civil servants in our country in theory and practical application.
【学位授予单位】：天津商业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D630.3

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