公益众酬项目中个人动机对支持意愿的影响研究

发布时间：2018-05-16 16:05

  本文选题：众筹 + 公益众酬　； 参考：《工业工程与管理》2017年06期

【摘要】：基于Fogg行为模型,采用实证的方法验证公益众筹项目中个人行为动机与支持意愿的关系,并对自我效能感知在个人动机与支持意愿的关系中所起的中介作用进行了检验。研究发现:情感动机和预期动机对支持意愿有显著的正向影响,社会归属动机对意愿有显著的负向影响,自我效能感知在情感、预期和社会归属与意愿之间起部分中介作用。
[Abstract]:Based on Fogg behavior model, the relationship between individual behavior motivation and support will is verified by empirical method, and the intermediary role of self-efficacy perception in the relationship between individual motivation and support will is tested. It is found that affective motivation and anticipatory motivation have significant positive effects on support intention, social attribution motivation has significant negative effect on willingness, and self-efficacy perception plays a part of intermediary role between emotion, expectation, social attribution and willingness.
【作者单位】： 哈尔滨工业大学管理学院;哈尔滨师范大学历史文化学院;
【分类号】：D632.9
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本文编号：1897522