突发事件中移动舆论场研究

发布时间：2018-07-08 11:02

本文选题：突发事件 + 移动舆论场　；参考：《湖南大学》2015年硕士论文

【摘要】：移动互联网时代的到来及其用户的爆发式增长,使移动舆论场已成为当前我国最为重要的舆论策源地之一,在现实社会及网络空间中发挥着日益强大的影响力。在突发事件频发的社会转型期,新兴的移动舆论场不仅大大提升了突发事件相关信息的传播速度、扩大了突发事件网络舆论的影响范围,还可通过制约舆论的正负发展方向影响突发事件相关问题的处置进程,为当前的社会危机管理带来了一系列的挑战。因此,对突发事件中移动舆论场进行全面深入的探究,已成为一个亟不可待的课题。移动舆论场是指由微博、微信、微视频、新闻客户端等众多移动应用总体构筑而成的公众进行信息传递、意见交流,从而形成一致性意见的时空环境。在突发事件中,移动舆论场表现出建构速度快、影响范围广、动员能力强、监管难度大的动态特征,其形成由“蒸腾模式”与“瀑布模式”交互作用而成。这一形成模式改变了以往传统媒体舆论场及网络舆论场单向线性的舆论生成方式,促进了民间话语与官方话语的互动交流,但同时也极大地提高了该场域结构的复杂性,使其更加难以把握和分析。在突发事件网络舆论生成演变的四个阶段,移动舆论场分别发挥着启动、驱动、变动、阻动的不同作用,推动或制约着突发事件网络舆论的发展。同时,在突发事件网络舆论引导及相关问题的处置过程中,移动舆论场发挥了“传声筒”、“安全阀”、“催化剂”、“监控器”等正面效应,但也存在着谣言与虚假信息泛滥、主流价值观被异化、舆情监测难度大等负面影响。因此,必须从规范场域主体行为、完善场域规则体系、更新场域惯习系统这三个方面来对其进行优化。
[Abstract]:With the advent of the mobile Internet era and the explosive growth of its users, the mobile public opinion field has become one of the most important sources of public opinion in our country, and it is playing an increasingly powerful role in the real society and the network space. In the social transition period of frequent emergencies, the emerging mobile public opinion field has not only greatly improved the speed of spreading information related to emergencies, but also expanded the scope of influence of emergency network public opinion. By restricting the positive and negative development direction of public opinion, it can affect the process of dealing with the problems related to emergencies, which brings a series of challenges to the current social crisis management. Therefore, it has become an urgent task to probe into the mobile public opinion field. Mobile public opinion field refers to the spatio-temporal environment which is composed of many mobile applications such as Weibo WeChat micro-video news client and so on to transmit information and exchange opinions so as to form a consistent opinion. In the emergency, the mobile public opinion field shows the dynamic characteristics of fast construction speed, wide influence range, strong mobilization ability and difficult supervision, which is formed by the interaction of "transpiration mode" and "waterfall mode". This formation pattern has changed the traditional media public opinion field and the network public opinion field one-way linear public opinion generation way, promoted the folk discourse and the official discourse interaction exchange, but also greatly enhanced this field domain structure complexity. Make it more difficult to grasp and analyze. In the four stages of the formation and evolution of emergency network public opinion, the mobile public opinion field plays the different roles of starting, driving, changing and blocking respectively, and promotes or restricts the development of network public opinion of unexpected events. At the same time, in the process of guiding the network public opinion and dealing with the related problems, the mobile public opinion field has played a positive effect, such as "the loudspeaker", "safety valve", "catalyst", "monitor" and so on. However, there are also negative effects such as the spread of rumors and false information, the alienation of mainstream values and the difficulty of monitoring public opinion. Therefore, it must be optimized from three aspects: standardizing the behavior of the field subject, perfecting the field rule system and updating the field habitual system.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G206;D63

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