信息论视角下的政务微博运用研究
发布时间：2018-07-16 18:52
【摘要】：微博已经成为中国不可或缺的舆论场和各类舆情的重要来源地,在如此重要的舆论场以及大量信息频繁交流的平台上,政府部门不能缺席。开通政务微博,是政府深刻认识微博,管理微博的最佳途径。本文基于信息论的视角,以信息传递性原理、时空变化性原理、信息变换原理以及反馈原理为理论基础来研究政务微博的运用。第一章主要从服务型政府的要求、微博使用者的庞大信息消费需求以及互联网技术的日益娴熟三个方面来阐述政务微博产生的必然性。第二章基于信息传递性原理,从信源、编码、信道、信宿、环境五个角度来论述目前我国政务微博运用中遇到的问题。第三章从信息传递过程中发现的问题来探析问题成因,首先,信源的特性在一定程度上从源头干扰了信息的传递;其次,编码紊乱造成接收者理解有误;再次,信宿的多元化造成了信息接收的差别;最后,信息传递所处的内外部环境一定程度上造成了信道的堵塞影响了信息传递。第四章结合理论与实际,针对我国政务微博运用中出现的问题提出相应对策,第一节提出从信源、内容以及媒介三方面来提升政务微博的可信度;第二节通过提升政务微博管理人员的媒介素养以及政务微博自身的有效运营来加强对政务微博这一新沟通渠道的掌控;第三节主要从编码方面,也就是改善政务微博内容来增强网民对政务微博内容的获取度;第四节主要从塑造政务微博品牌、规范微博的常态化运营以及强化政务微博的服务属性来提高政务微博的存在感以及民众对政务微博的好感度,以此来提高民众对政务微博的关注度。
[Abstract]:Weibo has become an indispensable public opinion field and an important source of all kinds of public opinion in China, in such an important public opinion field and a large number of information exchange platform, the government can not be absent. Open government affairs Weibo, it is the best way that government knows Weibo deeply, manage Weibo. Based on the perspective of information theory, this paper studies the application of Weibo in government affairs on the basis of the principle of information transitivity, the principle of spatio-temporal variability, the principle of information transformation and the principle of feedback. The first chapter mainly expounds the inevitability of government affairs Weibo from three aspects: the requirement of service-oriented government, the huge information consumption demand of Weibo users and the increasingly skilled Internet technology. In the second chapter, based on the principle of information transitivity, the problems encountered in the application of Weibo in China are discussed from five aspects: source, coding, channel, home and environment. The third chapter analyzes the causes of the problem from the problems found in the process of information transmission. Firstly, the characteristics of the source interfere with the transmission of information from the source to a certain extent; secondly, the disorder of coding causes the receiver to have a wrong understanding; again, In the end, the internal and external environment of the information transmission caused the blocking of the channel to some extent, which affected the information transmission. The fourth chapter combines the theory and practice, puts forward the corresponding countermeasures to the problems in the application of government Weibo in our country. The first section proposes to enhance the credibility of government Weibo from three aspects: information source, content and media. The second section strengthens the control of the new communication channel of the government affairs Weibo by improving the media literacy of the government affairs Weibo administrators and the effective operation of the government affairs Weibo itself; the third section mainly from the coding aspect, That is, to improve the content of government Weibo to enhance Internet users' access to the content of government affairs Weibo. Section four mainly focuses on shaping the Weibo brand of government affairs. Standardizing the normal operation of Weibo and strengthening the service attribute of Weibo can improve the sense of existence of Weibo and the good sensitivity of the public to the government Weibo, so as to improve the public's attention to the government affairs Weibo.
【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D63
本文编号：2127317
[Abstract]:Weibo has become an indispensable public opinion field and an important source of all kinds of public opinion in China, in such an important public opinion field and a large number of information exchange platform, the government can not be absent. Open government affairs Weibo, it is the best way that government knows Weibo deeply, manage Weibo. Based on the perspective of information theory, this paper studies the application of Weibo in government affairs on the basis of the principle of information transitivity, the principle of spatio-temporal variability, the principle of information transformation and the principle of feedback. The first chapter mainly expounds the inevitability of government affairs Weibo from three aspects: the requirement of service-oriented government, the huge information consumption demand of Weibo users and the increasingly skilled Internet technology. In the second chapter, based on the principle of information transitivity, the problems encountered in the application of Weibo in China are discussed from five aspects: source, coding, channel, home and environment. The third chapter analyzes the causes of the problem from the problems found in the process of information transmission. Firstly, the characteristics of the source interfere with the transmission of information from the source to a certain extent; secondly, the disorder of coding causes the receiver to have a wrong understanding; again, In the end, the internal and external environment of the information transmission caused the blocking of the channel to some extent, which affected the information transmission. The fourth chapter combines the theory and practice, puts forward the corresponding countermeasures to the problems in the application of government Weibo in our country. The first section proposes to enhance the credibility of government Weibo from three aspects: information source, content and media. The second section strengthens the control of the new communication channel of the government affairs Weibo by improving the media literacy of the government affairs Weibo administrators and the effective operation of the government affairs Weibo itself; the third section mainly from the coding aspect, That is, to improve the content of government Weibo to enhance Internet users' access to the content of government affairs Weibo. Section four mainly focuses on shaping the Weibo brand of government affairs. Standardizing the normal operation of Weibo and strengthening the service attribute of Weibo can improve the sense of existence of Weibo and the good sensitivity of the public to the government Weibo, so as to improve the public's attention to the government affairs Weibo.
【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D63
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