突发事件中政府与意见领袖的舆论引导关系研究

发布时间：2018-08-19 10:28

【摘要】：最近几年,各类突发事件频繁发生,政府成为处理突发事件的主体,而舆论引导成为所有处理工作中的重中之重,舆论引导的好坏直接关系到执政党的命运和社会的和谐稳定。互联网的高速发展,新媒体技术的广泛应用,开辟了一个新的舆论领域——网络舆论,中国网民数量居世界首位,使得突发事件中的舆论引导变得异常困难。意见领袖异军突起并初具规模,对网路舆论的影响越来越大,成为与政府相抗衡的又一舆论引导主力军。二者在突发事件爆发后的网络舆论中扮演着不同角色,施加着不同影响,关系复杂多变,理清二者关系,对政府更好地引导网络舆论具有重大意义。目前学界对于政府和意见领袖对突发事件中的舆论引导分开研究较多,将二者结合起来,放在同一视角下研究的文献少之又少。本文通过大量文献的搜集,细致的梳理了突发事件中政府和意见领袖对于网络舆论分别发挥的作用和施加的影响,并通过典型案列分析了二者在舆论引导时错综复杂的关系,由于各自的利益诉求不同,或对立,或统一,发挥各自的优势对网络舆论话语权展开激烈争夺,两种不同的话语体系同时存在与网络空间中,形成一种你强我弱,你弱我强的博弈态势。这就要求,政府一方面要更新观念,加快改革步伐,加强制度供给,从自身着手,由内而外的提高舆论引导能力,另一方面要培育和支持自己的意见领袖,协调好与既有意见领袖之间的关系,在尊重他们独立性的同时给予一定的约束,并能最大程度的利用好他们,通过他们影响公众,进而影响舆论的整体态势。对于二者关系的研究,既是对学界这方面研究缺乏的补充,又能为政府更好引导网络舆论提供有实用价值的建设性意见。
[Abstract]:In recent years, all kinds of emergencies have occurred frequently, the government has become the main body of dealing with emergencies, and public opinion guidance has become the most important part of all the handling work. The quality of public opinion guidance is directly related to the fate of the ruling party and the harmony and stability of the society. The rapid development of the Internet and the wide application of new media technology have opened up a new field of public opinion-Internet public opinion. The number of Internet users in China ranks first in the world, which makes the guidance of public opinion in emergencies extremely difficult. Opinion leaders have a growing influence on Internet public opinion and become the leading force of public opinion against the government. They play different roles and exert different influences in the network public opinion after the outbreak of unexpected events, and the relationship is complex and changeable. It is of great significance for the government to better guide the network public opinion by clarifying the relationship between the two. At present, there are more researches on the guidance of public opinion between the government and opinion leaders in emergencies, and there are very few documents which combine the two and put them in the same angle of view. Through the collection of a large number of documents, this paper carefully combs the role and influence of the government and opinion leaders on the network public opinion in emergencies, and analyzes the intricate relationship between the two in the guidance of public opinion through typical case lists. Because of their different interest demands, or opposition, or unification, giving play to their respective advantages to launch a fierce struggle for the right of public opinion on the network, two different discourse systems exist at the same time as in the network space, forming a kind of "you are strong and weak". You are weak and strong game situation. This requires, on the one hand, that the government should, on the one hand, renew its ideas, speed up the pace of reform, strengthen the supply of institutions, start from itself, and improve its ability to guide public opinion from the inside out; on the other hand, it should cultivate and support its own opinion leaders. In order to coordinate the relationship with the existing opinion leaders, we should respect their independence and restrict them, and make the best use of them to influence the public through them, and then affect the overall situation of public opinion. The research on the relationship between the two is not only a supplement to the academic research, but also a useful and constructive suggestion for the government to guide the public opinion on the network.
【学位授予单位】：重庆大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D63;G206

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