影响商务专业学生进行贸易的决定因素——基于前南斯拉夫7国民族成见以及民族距离的研究
发布时间：2018-11-22 13:26
【摘要】：商务专业学生和经理们在面对国际商务时不仅需要一定的跨文化沟通技巧和能力,也需要清楚地意识到形成他们不同行为的各种复杂的认知过程以及偏见。计划行为理论(TPB)为分析民族成见和民族距离对国际贸易意愿的影响提供了一个可行的研究框架。TPB理论背后的态度—行为关系对教育者很重要,因为他们会培养未来的商务领袖。但是,成见(定势思维)非常微妙,它可以被激活,但却很难应用,因为这需要多种多样的行为控制。在这种情况下,没有很多经验甚至没有任何实践经验的商科学生却可以用来作为评估所谓的"纯粹的"民族成见和民族距离的标准,以及民族成见与民族距离对他们开展国际贸易的意愿的影响力,同时也可作为态度和行为之间的一个介质。本文的主要目的是测试商务专业学生对某个特定国家的民族成见和民族距离,以及这样的民族成见和民族距离是否对进行国际贸易意愿有着决定性影响。本文的研究结果显示了在国际商务环境中民族成见对意图行为起到的交互性作用,特别强调了成见激活和成见应用的区别。更强的情感信念通过民族距离与民族划分以及民族仇恨(民族主义)的联系更紧密。
[Abstract]:Business students and managers need not only a certain cross-cultural communication skills and skills, but also a clear awareness of the complex cognitive processes and prejudices that shape their different behaviors in the face of international business. The planning behavior theory (TPB) provides a feasible research framework for analyzing the influence of national prejudice and ethnic distance on the will of international trade. The relationship between attitude and behavior behind TPB's theory is very important to educators. Because they will cultivate future business leaders. But stereotypes are subtle, they can be activated, but they are hard to apply, because they require a variety of behavioral controls. In such cases, business students who have little or no practical experience can be used as a criterion for assessing so-called "pure" ethnic stereotypes and ethnic distances. As well as the influence of national prejudice and distance on their willingness to conduct international trade, they can also act as a medium between attitude and behavior. The main purpose of this paper is to test the national prejudice and ethnic distance of business students against a particular country, and whether such national prejudice and ethnic distance have a decisive impact on the will to conduct international trade. The results of this paper show the interactive effect of national stereotypes on intentional behavior in the international business environment, with particular emphasis on the difference between the activation of preconceptions and the application of stereotypes. Stronger emotional beliefs are more closely linked to ethnic divisions and ethnic hatred through ethnic distance.
【作者单位】： 斯洛文尼亚卢布尔雅那大学经济学院;斯洛文尼亚卢布尔雅那大学社科学院国际关系中心;卢布尔雅那大学;
【分类号】：C955;F742
，
本文编号：2349498
[Abstract]:Business students and managers need not only a certain cross-cultural communication skills and skills, but also a clear awareness of the complex cognitive processes and prejudices that shape their different behaviors in the face of international business. The planning behavior theory (TPB) provides a feasible research framework for analyzing the influence of national prejudice and ethnic distance on the will of international trade. The relationship between attitude and behavior behind TPB's theory is very important to educators. Because they will cultivate future business leaders. But stereotypes are subtle, they can be activated, but they are hard to apply, because they require a variety of behavioral controls. In such cases, business students who have little or no practical experience can be used as a criterion for assessing so-called "pure" ethnic stereotypes and ethnic distances. As well as the influence of national prejudice and distance on their willingness to conduct international trade, they can also act as a medium between attitude and behavior. The main purpose of this paper is to test the national prejudice and ethnic distance of business students against a particular country, and whether such national prejudice and ethnic distance have a decisive impact on the will to conduct international trade. The results of this paper show the interactive effect of national stereotypes on intentional behavior in the international business environment, with particular emphasis on the difference between the activation of preconceptions and the application of stereotypes. Stronger emotional beliefs are more closely linked to ethnic divisions and ethnic hatred through ethnic distance.
【作者单位】： 斯洛文尼亚卢布尔雅那大学经济学院;斯洛文尼亚卢布尔雅那大学社科学院国际关系中心;卢布尔雅那大学;
【分类号】：C955;F742
，
本文编号：2349498
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