学分银行的市场逻辑与商业模式研究

发布时间：2019-05-28 08:30

【摘要】：以学分银行建设实现各级各类教育机构和学习者便利互联成为终身教育体系建设重要举措。作为沟通多种机构和广泛学习者群体的学分银行,理论上具备了市场运行的特征:供需关系清晰、主体交换关系明确、健康运行如市场经济一样需要法制约束、有效治理需要多元话语。同时,学分银行参与的个体和组织庞大,有实质的交易行为,能衍生出经济生态,有市场产生的逻辑基础。基于此,文章通过参照其他商业模式的要素,提炼学分银行商业模式和要素相关关系,并提出了基于市场逻辑的学分银行商业模式构建与推进策略。
[Abstract]:It has become an important measure to build a lifelong education system to realize the convenient interconnection of all kinds of educational institutions and learners at all levels by the construction of credit banks. As a credit bank which communicates with various institutions and a wide range of learner groups, it theoretically has the characteristics of market operation: the relationship between supply and demand is clear, the relationship between subject exchange is clear, and the healthy operation, like market economy, needs legal restraint. Effective governance requires multiple words. At the same time, credit banks participate in a large number of individuals and organizations, there are substantial trading behavior, can derive economic ecology, there is a logical basis for the emergence of the market. Based on this, this paper abstracts the business model and related relationship of credit bank by referring to the elements of other business models, and puts forward the construction and promotion strategy of credit bank business model based on market logic.
【作者单位】：重庆广播电视大学;
【基金】：2016年度重庆市社会科学规划一般项目“以学分银行为沟通载体的重庆终身学习体系建构研究”,项目编号为2016YBJY058 2015年度重庆市教育“十二五”规划课题重点项目“互联网+时代高职生职业素养结构变迁与形成途径研究”,项目编号为2015-GX-038 2017年度重庆市教委科学技术研究项目“在线教育大数据挖掘技术与理解模型建构研究”,项目编号为KJ1737457 重庆市教育委员会人文社会科学研究项目“学分互认策略区域比较与重庆战略选择”,编号为17SKG285
【分类号】：G729.2

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