移动互联网对高校宣传思想工作的影响分析

发布时间：2018-01-09 17:55

本文关键词：移动互联网对高校宣传思想工作的影响分析　出处：《学校党建与思想教育》2017年08期 　论文类型：期刊论文

【摘要】：移动互联网时代的到来对高校宣传思想工作提出了新的挑战和要求。面对新形势,高校应洞悉以互联网为依据的新媒体的传播特性,转变宣传理念,打造常态化传播矩阵;加强制度建设,健全常态化运营机制;完善互动服务,创新常态化交流模式;改变言说方式,规划常态化议题设置;注重正面引导,培养学生良好媒介素养等方面调整策略,构建以微博、微信等为依托,传统媒体与新兴媒体相结合、多种新闻传播和信息反馈渠道交融共生的宣传格局,努力营造适应社会进步、体现学校特色、符合师生发展需要的"互联网+高校宣传思想工作"新常态,把高校宣传思想工作提升到新的高度。
[Abstract]:The advent of the mobile Internet era has put forward new challenges and requirements for the propaganda and ideological work of colleges and universities. In the face of the new situation, colleges and universities should have insight into the dissemination characteristics of the new media based on the Internet and change the propaganda concept. Creating the normal propagation matrix; Strengthen the system construction and perfect the normal operation mechanism; Perfect the interactive service, innovate the normal communication mode; Change the way of speech and plan the setting of regular topic; Pay attention to positive guidance, cultivate students good media literacy and other aspects of the adjustment strategy, build with Weibo, WeChat and so on, the combination of traditional media and emerging media. Many kinds of news dissemination and information feedback channel blend symbiotic propaganda pattern, try hard to build the new normal of "propaganda and ideological work of Internet universities and colleges", which adapts to the social progress, manifests the school characteristic, conforms to the teachers and students' development needs. The propaganda and ideological work in colleges and universities should be promoted to a new height.
【作者单位】：北京服装学院党委宣传部;
【分类号】：G641
【正文快照】： 近年来,高校宣传思想工作随着以微博、微信等自媒体为依托的新兴媒体的壮大而发生着改变:一方面,新媒体平台成为高校宣传思想工作的重要平台并呈现出井喷式增长;另一方面,有些高校虽然开设了新媒体平台却不知如何运作,用于高校宣传思想工作的校园媒体机制仍有待完善。在新时期

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