新媒体对大学行为文化建设的影响及策略

发布时间：2018-01-14 09:42

本文关键词：新媒体对大学行为文化建设的影响及策略　出处：《西安科技大学》2017年硕士论文　论文类型：学位论文

【摘要】：新媒体作为21世纪的主流媒体形式以飞快的速度发展并改变着这个世界。新媒体紧密的粘连在我们世界的每个角落里,无论是生活,学习、还是工作我们都离不开它。尤其是对于高校学生而言新媒体的便捷性,娱乐性都深深地吸引了他们的注意力,因此目前大学生已经成为了新媒体的主流受众,大学校园也成为新媒体的最佳根据地。当前,我国正处于改革发展的关键时期,新媒体在大学行为文化建设中的作用日益凸显,不可小觑。新媒体的使用与发展已经深刻的影响到了大学文化尤其是大学行为文化的建设与发展。新的社会背景下,新媒体的发展在飞速跃进的同时也正以一种主动积极的姿态影响着当代世界发展形势的变幻,我们应当高效的利用其发展成果带来的有益一面,积极地解决目前新媒体环境下大学行为文化存在的问题。论文旨在研究新媒体对大学行为文化的一系列影响,探讨新媒体环境下大学行为文化建设目前存在的主要问题,进而研究如何解决新媒体环境对大学行为文化建设造成的消极影响。文章简要界定了相关理论概念,分析了新媒体、大学文化、大学行为文化的内涵。其次,通过在西安某本科院校进行问卷调查的方式为例研究了当前在新媒体环境下大学行为文化建设存在的问题以及发展趋势。最后,以理论研究和问卷调查的数据为基础,进一步提出对高校行为文化建设的合理意见及措施。
[Abstract]:As the mainstream media form in 21th century, new media is developing rapidly and changing the world. The new media closely adheres in every corner of our world, whether it is life, learning. Or work we can not do without it. Especially for college students, the convenience of new media, entertainment are deeply attracted their attention, so college students have become the mainstream audience of new media. University campus has also become the best base for new media. At present, our country is in the critical period of reform and development, and the role of new media in the construction of university behavior culture is increasingly prominent. The use and development of new media has deeply affected the construction and development of university culture, especially the university behavior culture. The development of new media in the rapid leap forward, but also with a proactive attitude of the contemporary world development situation changes, we should make efficient use of its development results brought about by the beneficial side. The purpose of this paper is to study the influence of new media on university behavioral culture. This paper discusses the main problems existing in the construction of university behavioral culture under the new media environment, and then studies how to solve the negative effects of the new media environment on the construction of university behavioral culture. The article briefly defines the relevant theoretical concepts. Analyze the connotation of new media, university culture, university behavior culture. Secondly. Through a questionnaire survey in a university in Xi'an as an example, this paper studies the existing problems and the development trend of the university behavior culture construction under the new media environment. Based on the data of theoretical research and questionnaire survey, this paper puts forward some reasonable suggestions and measures for the construction of behavioral culture in colleges and universities.
【学位授予单位】：西安科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G641

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