大学生对哔哩哔哩网的使用行为及认同建构研究

发布时间：2018-01-29 13:55

本文关键词： 大学生受众与媒介使用哔哩哔哩使用行为身份认同　出处：《广州大学》2017年硕士论文　论文类型：学位论文

【摘要】：新媒体环境下,媒体为受众提供了海量的信息,同时也被具有互动特质受众积极使用。其中,大学生群体面目清晰、动机明确且态度鲜明。那么,这一群体如何使用媒介、与传统环境有何不同以及在使用过中如何进行身份认同建构是本研究的核心问题。在进行研究时,考虑到本课题属于社会文化性受众研究,故选择20世纪90年代由阿伯克龙比和朗赫斯特出的新型受众研究范式作为理论框架。哔哩哔哩网是倍受年轻人欢迎的视频媒介形式,其动漫文化为其吸引并留住了大量受众。本文以大学生群体为研究对象,探索这一群体和哔哩哔哩网在使用过程如何回应观展/表演理论范式并构建身份认同。研究中,首先采用问卷调查法对大学生的整体特征进行观测。并结合网络田野调查的方法,选择知乎论坛作为田野,从在知乎上提取关于哔哩哔哩网动漫视频的发帖,从中观察受众在使用过程中的观展和表演行为。为更进一步得出有意义的信息,选取深度使用哔哩哔哩网的6名具有大学生特征的受众进行深度访谈。本文主要分为两个部分,第一部分阐述大学生群体如何使用哔哩哔哩这一新型媒介,第二部分解释大学生在是使用过程中如何进行身份建构。本文得出的结论是新媒体环境下的大学生能够主动参与生产媒介文化,并构建身份认同。
[Abstract]:Under the new media environment, the media provides the audience with a large amount of information, but also has interactive characteristics of the audience to actively use. Among them, the college students have a clear face, clear motivation and a clear attitude. How this group uses media, what is different from the traditional environment and how to construct identity in the past is the core problem of this study. Considering that this subject belongs to the study of social and cultural audience. Therefore, in 1990s, the new paradigm of audience research by Abercrombie and Langhurst was chosen as the theoretical framework. Bilibili is a popular video media form among young people. Its animation culture has attracted and retained a large number of audiences. This paper takes the college students as the research object. Explore how this group and bilibili net respond to the exhibition / performance theory paradigm and construct identity. First of all, using questionnaire survey to observe the overall characteristics of college students. Combined with the method of field survey, Zhihu forum is chosen as the field, and the posting on bilibili online animation video is extracted from Zhihu. From the observation of audience in the use of the process of viewing and performing behavior. In order to further obtain meaningful information. This paper is divided into two parts. The first part describes how college students use bilibili as a new medium. The second part explains how college students construct their identity in the process of using. The conclusion is that college students in the new media environment can actively participate in the production of media culture and build identity.
【学位授予单位】：广州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206;G645.5

【相似文献】