“微信运动”互动功能对大学生的影响

发布时间：2018-03-06 13:44

  本文选题：互动功能　切入点：运动强度　出处：《青年记者》2017年29期 　论文类型：期刊论文

【摘要】：正作为微信自己推出的公众号,"微信运动"能够记录由手机芯片统计的人行走步数,通过"点赞""排名""占领封面""朋友圈分享"等功能实现微信好友间的互动。本文以"微信运动"作为研究对象,着力探讨这一在本质上和朋友圈相似、具有除评论外几乎所有互动功能的平台,是否同样发挥着增进个人社会资本的作用,其实质是个人品牌和形象管理的新方式,还是推动全民运动的新途径。
[Abstract]:Being launched by WeChat itself, Official account, the WeChat campaign, is able to record the number of walking steps recorded by mobile chips. Through the functions of "likes", "occupation cover", "Moments sharing" and so on, the interaction between friends of WeChat is realized. This paper takes "WeChat Movement" as the research object, and tries to explore the essence of this kind of interaction, which is similar to Moments in essence. Whether the platform with almost all the interactive functions except comments also plays the role of enhancing individual social capital is in essence a new way of personal brand and image management or a new way to promote the national movement.
【作者单位】： 河北大学新闻传播学院;
【分类号】：G206;G645.5
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本文编号：1575072