大学生网络集群行为及其引导的案例研究

发布时间：2018-03-22 13:42

本文选题：大学生网络集群行为　切入点：高校思想政治教育　出处：《华东师范大学》2017年硕士论文　论文类型：学位论文

【摘要】：伴随着互联网渗入到高校校园生活的方方面面,大学生的网络生活也发生了新的变化,其中大学生网络集群行为就是表现形式之一。大学生就某一共同关注的话题而形成网络集聚的网络集群行为,有着专属于大学生网民这一特殊群体的特征。同时,大学生网络集群行为在其发展演变过程中存在诸多问题,需要引导者对其进行科学的引导,以帮助大学生健康成长、推进高校思想政治教育工作有效开展以及增强社会正能量。然而,在实践操作中,引导工作同样存在不足,需要不断改进与完善,因此,如何科学有效地引导大学生网络集群行为是本文的重点研究内容。本文将大学生网络集群行为及其引导的研究置于网络思想政治教育的视域下,首先界定了"大学生网络集群行为"、"大学生网络集群行为引导"这两个核心概念。并以网络思想政治教育学的舆论引导理论,网络传播学的舆论引导理论作为理论依据。对核心概念及理论依据的探究为本文奠定了理论基础。笔者借鉴学界对大学生网络集群行为的分类标准,选择其中之一的"以行为内容为标准的划分类型"展开研究,主要研究情感表达型、利益诉求型和社会参与型三种主要类型。根据此划分类型,笔者又以高校BBS、微信群、QQ群等为数据平台,收集了四个较为典型的大学生网络集群行为案例。通过对每个案例的舆情分布状况、帖子言论指向和学校引导情况的分析,得出大学生网络集群行为具有诸多共性,例如参与度广泛、特征鲜明、方式多样、目的多重等。同时还发现大学生网络集群行为存在非理性表达、容易滋生网络暴力、泛娱乐化倾向、负面情绪易于转化为现实行动等问题。同样,对大学生网络集群行为的引导也存有不足之处,如未能做出及时回应、回应不当引发次生舆情、高校与学生之间存在信息不对称等。如上所述,本文研究的重点内容是如何科学有效地引导大学生网络集群行为。针对当前大学生网络集群行为及实际引导工作中存在的问题,笔者对其成因进行了剖析,进而提出高校对大学生网络集群行为进行引导的基本原则和对具体类型的大学生网络集群行为进行引导的思路。就基本原则而言,高校应该坚持教育性、主动性、针对性、创新性以及协同性的原则,切实有效地引导大学生网络集群行为的健康走向。同时,高校应该针对不同类型的大学生网络集群行为,根据其具体性质、特征,有针对性地开展引导工作,以提高引导的有效性。大学生网络集群行为给高校思想政治教育工作带来新的挑战,已然成为思想政治教育的时代课题。笔者希望通过对此课题的研究,能对高校科学有效地开展大学生网络集群行为的引导工作起到积极的促进作用。
[Abstract]:With the infiltration of the Internet into all aspects of campus life, new changes have taken place in the network life of college students. Among them, the behavior of college students' network cluster is one of the manifestations. The behavior of network cluster formed by college students on a topic of common concern has the characteristic of belonging to the special group of college students' netizens. There are many problems in the development and evolution of college students' network cluster behavior, which need the guide to guide them scientifically in order to help college students grow up healthily. To promote ideological and political education in colleges and universities and to strengthen the positive energy of society. However, in practice, there are still some shortcomings in guiding work, which need to be improved and perfected constantly. How to scientifically and effectively guide the behavior of college students' network cluster is the key research content of this paper. This paper puts the research of college students' network cluster behavior and its guidance under the view of network ideological and political education. First of all, it defines the two core concepts of "college students' network cluster behavior" and "college students' network cluster behavior guidance", and uses the public opinion guidance theory of network ideological and political education. The theory of public opinion guidance in network communication is used as the theoretical basis. The research on the core concepts and theoretical basis lays a theoretical foundation for this paper. The author draws lessons from the classification standards of college students' network cluster behavior. In this paper, we choose one of them, "the classification type based on behavior content", to study three main types: emotional expression type, interest appeal type and social participation type, according to the classification type, which is divided into three types: emotional expression type, interest appeal type and social participation type. On the basis of BBS, WeChat group and QQgroup, the author collects four typical cases of college students' network cluster behavior. Through the analysis of the distribution of public opinion, the direction of post speech and the situation of school guidance, the author analyzes the distribution of public opinion in each case. It is concluded that college students' network cluster behavior has many commonalities, such as extensive participation, distinctive characteristics, diverse ways, multiple purposes, etc. At the same time, it is also found that college students' network cluster behavior has irrational expression, which is easy to breed network violence. The tendency of pan-entertainment, the negative emotion is easy to turn into the realistic action and so on. Similarly, the guidance to the college students' network cluster behavior also has the deficiency, such as the failure to make the prompt response, the improper response causes the secondary public opinion. There is information asymmetry between university and students. As mentioned above, the key content of this paper is how to guide the behavior of college students' network cluster scientifically and effectively, aiming at the problems existing in the current behavior of college students' network cluster and the practical guiding work. The author analyzes its causes, and then puts forward the basic principles of guiding college students' network cluster behavior and the train of thought of guiding specific types of college students' network cluster behavior. Colleges and universities should adhere to the principles of education, initiative, pertinence, innovation and synergy, and effectively guide the healthy trend of college students' network cluster behavior. At the same time, colleges and universities should aim at different types of college students' network cluster behavior. According to its specific nature and characteristics, the guiding work should be carried out in order to improve the effectiveness of the guidance. The network cluster behavior of college students brings new challenges to the ideological and political education in colleges and universities. The author hopes that the research on this topic can play a positive role in guiding college students' network cluster behavior scientifically and effectively.
【学位授予单位】：华东师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G641

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