当代大学生消费观研究

发布时间：2018-04-09 19:11

本文选题：当代大学生　切入点：消费观　出处：《中国海洋大学》2014年硕士论文

【摘要】：为促进我国经济平稳健康有序发展，党中央多次提出并重点强调了拉动内需的重要性，尽管当代大学生还不具备引领消费的能力，但其自身独有的特性俨然已决定他们将成为引领我国第三次消费浪潮的主力军。其消费观如何，不仅影响着消费的质量，一定程度上也决定了他们将成为什么样的人，这对我国经济、社会和大学生个体来说都是至关重要的。我们应该看到并且应当承认当代大学生的消费观在主流上是合理、健康的，但也不能否认其存在的不合理之处，因此，如何引导当代大学生树立正确的消费观，将是我们关注的重大课题。本文主要分为五个部分：第一部分前言，包括论文的选题背景、意义、研究现状、方法和创新之处。着重阐述国内外研究现状。第二部分当代大学生消费观的概述，首先从与大学生消费观相关的概念——消费和消费观入手，在此基础上分析总结出当代大学生这一特定主体的消费观的概念及其不同于其他群体的鲜明特征，接着论述马克思和马斯洛等伟大思想家和心理学家的相关理论，为当代大学生消费观研究提供理论支撑。第三部分当代大学生消费观现状的调查分析。主要采取随机调查的方式，选取中国海洋大学不同年级和专业的大学生为调查对象，对其消费情况及消费观进行调查，结合调查数据从整体上分析其消费观现状并着重提出其中存在的不合理之处。第四部分当代大学生中存在不良消费观的原因分析。即在前一部分现状调查的基础上从主客观两方面分析这些不良消费观存在的原因。第五部分引导当代大学生纠正不良消费观，树立正确消费观的对策研究。笔者主要是从四个方面进行探讨，，来构建促进当代大学生树立正确消费观的立体化教育网络。
[Abstract]:In order to promote the steady, healthy and orderly development of China's economy, the CPC Central Committee has repeatedly proposed and emphasized the importance of stimulating domestic demand, although contemporary college students do not yet have the ability to lead consumption.But their own unique characteristics have decided that they will lead the third wave of consumption in China.The concept of consumption not only affects the quality of consumption, but also determines to a certain extent what kind of people they will become, which is very important to our economy, society and college students.We should recognize that the consumption view of contemporary college students is reasonable and healthy in the mainstream, but we can not deny the irrationality of their existence. Therefore, how to guide contemporary college students to establish a correct consumption view,It will be a major issue of our concern.This paper is divided into five parts:The first part is preface, including the background, significance, research status, methods and innovations of the thesis.Focus on the domestic and foreign research status.The second part is an overview of the consumption view of contemporary college students. First of all, it begins with the concept of consumption and consumption related to the concept of consumption of college students.On this basis, this paper analyzes and summarizes the concept of consumption view of contemporary college students as a specific subject and its distinct characteristics different from other groups, and then discusses the relevant theories of great thinkers and psychologists such as Marx and Maslow.To provide theoretical support for the study of consumption view of contemporary college students.The third part is the investigation and analysis of the current situation of college students'consumption view.This paper mainly adopts the method of random investigation, selects different grade and major college students of China Ocean University as the investigation object, carries on the investigation to its consumption situation and the consumption view.Based on the survey data, the present situation of consumption view is analyzed and the irrationality is put forward.The fourth part analyzes the reason of the bad consumption view in the contemporary college students.That is, on the basis of the former part of the investigation, this paper analyzes the reasons for the existence of these bad consumption views from subjective and objective aspects.The fifth part guides the contemporary college students to correct the bad consumption view, sets up the correct consumption view countermeasure research.The author mainly discusses from four aspects to construct the three-dimensional education network to promote the contemporary college students to set up the correct consumption view.
【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G641

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