大数据背景下大学生网络信息消费研究

发布时间：2018-04-18 22:02

本文选题：大学生 + 网络信息消费　；参考：《湘潭大学》2017年硕士论文

【摘要】：近年来,大数据背景下互联网发展迅速,已经影响到人们学习、工作和生活的方方面面。网络信息消费成为人们生活中的普遍现象。大学生是网络信息消费的特殊人群,拥有较丰富的知识、技能和前沿的信息消费观。但是,大学生社会阅历比较少,信息需求比较强烈,并且对大多数事物都充满着好奇、喜欢挑战,容易陷入网络信息消费陷阱。因此,如何加强大学生网络信息消费的引导和管理,已成为当前广受关注的一项重要课题。通过问卷统计调查分析,大学生网络信息消费已取得初步成效,主要表现为大学生的网络信息平台日益增多,大学生的学习资源更加丰富、大学生的学习方式更加优化、网络信息交易活动频繁和个性化服务初见成效。但是,大学生网络信息消费也存在不少突出的问题,诸如偏娱乐性、“低头族”、“肆意妄为”、易入消费陷阱和侵权问题严重等等。究其原因,比较复杂,主要受到大学生年轻好胜、信息鉴别能力不强、缺乏个人隐私保护观念和知识产权保护意识薄弱等因素影响。因此,提升大学生网络信息消费,重点要加强大学生信息素养教育,完善网络信息消费政策法规,增加大学生网络信息供给,健全网络信息消费环境建设。本文从大数据的角度研究大学生网络信息消费,立足大学生自身,指导大数据背景下大学生网络信息消费,有一定的新意。但是,当前大数据才刚刚兴起且大学生网络信息消费本身的复杂性,导致本研究还存在理论基础不够深厚、调查样本不够广等不足。今后,需要进一步运用最新的大数据技术方法完善大学生网络信息消费相关数据的收集、处理和分析。
[Abstract]:In recent years, the Internet has developed rapidly under the background of big data, which has affected all aspects of people's study, work and life.Network information consumption has become a common phenomenon in people's lives.College students are special people who consume information on the Internet. They have abundant knowledge, skills and advanced view of information consumption.However, college students have less social experience, strong information demand, and are full of curiosity about most things, like challenges, easy to fall into the network information consumption trap.Therefore, how to strengthen the guidance and management of college students' network information consumption has become an important subject.Through the statistical investigation and analysis of the questionnaire, it is found that the consumption of network information of college students has made initial achievements, which mainly shows that the network information platforms of college students are increasing day by day, the learning resources of college students are more abundant, and the learning styles of college students are more optimized.The frequent and individualized service of network information transaction is beginning to bear fruit.However, there are many outstanding problems in college students' network information consumption, such as partial entertainment, "Phubber", "wanton behavior", easy to fall into the consumption trap and serious problems of infringement and so on.The reasons are complicated, which are mainly influenced by college students' young competition, weak ability of information identification, lack of personal privacy protection concept and weak consciousness of intellectual property protection and so on.Therefore, to promote college students' network information consumption, the emphasis should be placed on strengthening the information literacy education of college students, perfecting the policies and regulations of network information consumption, increasing the supply of college students' network information, and perfecting the construction of network information consumption environment.This article studies the university student network information consumption from big data's angle, bases on the university student oneself, instructs the university student network information consumption under the background of big data, has the certain new idea.However, at present, big data has just emerged and the complexity of college students' network information consumption leads to the insufficiency of theoretical foundation and survey sample.In the future, it is necessary to improve the data collection, processing and analysis of college students' network information consumption by using the latest big data technology.
【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G645.5

【参考文献】