蒙古族大学生信息消费研究

发布时间：2018-04-20 13:22

本文选题：蒙古族 + 大学生　；参考：《内蒙古师范大学》2017年硕士论文

【摘要】：随着生活、工作和学习信息化程度不断加深,信息逐渐成为日常生活中必不可少的重要商品,信息消费在潜移默化中改变着人们的生活方式和消费习惯。大学生群体在信息消费领域中最具活力,引领着消费和文化潮流,其消费行为极大地影响着社会其他群体的信息消费。全面了解大学生信息消费现状,可以有针对性的制定出提高大学生信息消费水平的对策,对提升全民信息素养、促进全民消费、拉动内需,以及促进供给侧结构改革具有重要意义。内蒙古自治区现有在校蒙古族大学生超过10万人,约占全区普通高等教育在校大学生人数22.43%。蒙古族大学生作为少数民族大学生,有着独特的消费结构和习惯。为了解蒙古族大学生信息消费现状和影响蒙古族大学生信息消费的因素,本文以内蒙古自治区呼和浩特市内蒙古师范大学为代表的五所高校在校大学生为研究对象,运用文献研究法、调查研究法、统计分析法、比较研究法,将蒙古族与汉族大学生信息消费进行对比研究,从中归纳总结出蒙古族大学生信息消费的现状和影响因素,最终得出以下四条结论:蒙古族文化信息消费呈萎缩态势;蒙古族与汉族大学生信息消费的结构变化趋于一致:传统信息消费比例下降,网络信息消费比例呈增长态势;蒙古族与汉族大学生信息消费文化存在一定的差异,但总体趋于融合态势;蒙古族大学生在传统信息消费上优势明显,在网络信息消费方面有较大提升空间。最后,针对蒙古族大学生信息消费现状,提出了落实惠普性政策等具体优化措施,以期有效地提升蒙古族大学生信息消费,实现东西部地区均等化发展。
[Abstract]:With the deepening of informatization of life, work and study, information has gradually become an indispensable commodity in daily life, and information consumption is changing people's way of life and consumption habits in the process of imperceptible change. College students have the most vitality in the field of information consumption, leading the consumption and cultural trends, and their consumption behavior greatly affects the information consumption of other groups in society. Comprehensive understanding of the current situation of college students' information consumption, can be targeted to formulate measures to improve the level of university students' information consumption, to enhance the information literacy of the whole people, to promote the consumption of the whole people, and to stimulate domestic demand. And promoting the reform of the supply-side structure is of great significance. There are more than 100000 Mongolian college students in Inner Mongolia Autonomous region, accounting for 22.43% of the total number of college students in general higher education in Inner Mongolia Autonomous region. Mongolian college students, as minority students, have a unique consumption structure and habits. In order to understand the current situation of Mongolian college students' information consumption and the factors affecting the information consumption of Mongolian college students, this paper takes five college students of Inner Mongolia normal University in Hohhot City, Inner Mongolia Autonomous region as the research object. By using the methods of literature research, investigation, statistical analysis and comparative research, this paper compares the information consumption of Mongolian and Han students, and sums up the present situation and influencing factors of Mongolian college students' information consumption. Finally, the following four conclusions are drawn: Mongolian cultural information consumption is shrinking; Mongolian and Han university students' information consumption structure changes tend to be the same: the traditional information consumption ratio decreases, the network information consumption proportion is increasing; There are some differences between Mongolian and Han students in information consumption culture, but generally tend to merge; Mongolian college students have obvious advantages in traditional information consumption, and there is great room for improvement in network information consumption. Finally, aiming at the current situation of information consumption of Mongolian college students, this paper puts forward some specific optimization measures, such as implementing Hewlett-Packard policy, in order to effectively promote the information consumption of Mongolian college students and realize the equalization development of eastern and western regions.
【学位授予单位】：内蒙古师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G645.5;F49;F126.1

【参考文献】