提升高校校友母校认同研究

发布时间：2018-10-15 14:26

【摘要】：作为高校的独有资源——高校校友资源,不仅是高校精神的重要细胞载体和学校优秀文化传承、发展的细胞载体,更是树立母校品牌、弘扬现代高校精神、彰显母校形象的重要“品牌资源”。高校校友母校认同是校友对母校所产生的归属感和荣誉感,包括对母校学校精神、价值体系、文化传统等的认同和了解,本质上是对母校的文化认同。大量事实表明,校友资源以其本身巨大的优越性,充分的展现出其在助力高校思想政治教育上不可替代的重要性。提升高校校友母校认同,使其外化发展为提升母校社会影响的重要资源、内化表现成为提升高校教育质量的重要资源,这对于现当代高校整体发展、自身教育水平的提高、推进思想政治教育实效性具有重要意义。同时,提升高校校友母校认同,加强母校与校友协同育人,也能更好的实现新时期国家赋予高校“立德树人”的重要使命,推进高校德育工作。高校校友对母校的认同,具有示范性、引导性、规律性和渗透性的特点。影响高校校友母校认同的因素分为社会因素、高校因素和校友自身因素三个方面,其中社会因素包括就业质量、母校社会影响和社会公关;高校因素包括高校校友工作机构、高校管理以及思想政治教育实效性;校友自身因素包括高考志愿、学术水平、自身特性以及自我认同。从影响因素着力去探析提升高校校友母校认同的途径主要有:一、注重内涵发展,提升核心竞争力;二、加强文化建设,提升师生凝聚力;三、高度重视宣传,提升社会影响力;四、完善平台建设,提升双方沟通力四个方面,四个方面共力,是总结出的当前提升高校校友母校认同的可行之策。
[Abstract]:As the unique resources of colleges and universities, the alumni resources are not only the important cell carriers of the spirit of colleges and universities, but also the cell carriers of the inheritance and development of the excellent culture of the colleges and universities, as well as the establishment of the brand of their alma mater and the promotion of the spirit of modern colleges and universities. Highlight alma mater image important "brand resource". The recognition of alma mater is the sense of belonging and honor generated by the alma mater, including the recognition and understanding of the spirit, value system and cultural tradition of the alma mater, which is essentially the cultural identity of the alma mater. A large number of facts show that alumni resources, with its enormous advantages, fully demonstrate its irreplaceable importance in helping ideological and political education in colleges and universities. To promote the identity of the alma mater of the university, to make its externalization an important resource to enhance the social influence of the alma mater, and the internalization to become an important resource to promote the quality of education in colleges and universities, which is of great importance to the overall development of modern and contemporary colleges and universities, and to the improvement of their own educational level. It is of great significance to promote the effectiveness of ideological and political education. At the same time, to promote the identity of alma mater and strengthen the cooperation between alma mater and alumni can also better realize the important mission that the state has entrusted to colleges and universities in the new period, and promote the moral education in colleges and universities. The recognition of alma mater by alumni has the characteristics of demonstration, guidance, regularity and permeability. The factors influencing the identification of alma mater include social factors, university factors and alumni 'own factors, among which social factors include employment quality, alma mater social impact and social public relations. College administration and the effectiveness of ideological and political education; alumni 'own factors include college entrance examination voluntary, academic level, their own characteristics and self-identity. The main ways to promote the alma mater's identity are: first, pay attention to the development of connotation, enhance the core competitiveness; second, strengthen cultural construction, enhance the cohesion of teachers and students; third, attach great importance to publicity, Fourth, improve the platform construction, enhance the ability of communication between the two sides, four aspects of joint efforts, is summed up the current promotion of alumni alma mater identification of the feasible strategy.
【学位授予单位】：浙江理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G641

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