微信“朋友圈”与高校思想政治教育研究

发布时间：2018-11-10 10:56

【摘要】：随着时代的更替、社会的进步、科学技术的发展,手机网络从2G到4G的飞跃,手机上网正在逐渐地影响着人们的生活。而微信作为众多手机社交软件中的佼佼者,引领着网络社交媒体的趋势。微信“朋友圈”作为微信最重要的功能之一,深受高校大学生群体的喜爱,获得了广泛的使用及支持。大学生群体表示,微信“朋友圈”的信息量大、内容丰富、传播速度快、形式多样化,并且兼具公开性与私密性,在很大程度上影响着大学生的思想、行为及日常生活。习近平总书记在2016年的全国高校思想政治工作会议上强调,“要运用新媒体新技术使工作活起来,推动思想政治工作传统优势同信息技术高度融合”。可见,如何使二者亲密融合,如何运用新媒体、新技术使高校思想政治教育更具时代性与吸引力,已经成为思想政治教育领域乃至教育界关注的热点问题。文章首先在运用文献研究法对微信“朋友圈”与高校思想政治教育国内外相关文献进行广泛阅读的基础上,从微信“朋友圈”及高校思想政治教育相关概念出发,基本厘清微信“朋友圈”同高校思想政治教育之间的关系。其次,运用问卷调查法对重庆市内6所高等院校进行了实地调查研究,了解分析当前大学生群体使用微信“朋友圈”的现状,归纳微信“朋友圈”对高校思想政治教育产生的多方面影响,其多元化倾向、娱乐化倾向以及隐私化倾向都在一定程度上消减着高校思想政治教育的实际效果。再者,进一步探明运用微信“朋友圈”开展高校思想政治教育既是必要的,也是可行的。一方面,从微信“朋友圈”给高校思想政治教育带来的机遇与挑战,证明运用微信“朋友圈”开展高校思想政治教育是必要的;另一方面,从大学生对微信“朋友圈”的认可度、微信“朋友圈”可以承载丰富的高校思想政治教育信息、大学生普遍愿意与教育者在微信“朋友圈”内互动,三个方面证明运用微信“朋友圈”开展高校思想政治教育是可行的。最后,基于上述文献研究与调查分析进行综合分析,针对如何运用微信“朋友圈”开展高校思想政治教育从四个方面进行了路径探索:一是加强大学生微信“朋友圈”使用行为的引导与教育;二是利用微信“朋友圈”的具体功能开展高校思想政治教育;三是完善监督管理机制以优化大学生微信“朋友圈”环境;四是加强微信“朋友圈”影响下高校思想政治教育队伍建设。在探讨有效路径的同时,也进一步揭示了微信“朋友圈”能够推动高校思想政治教育的创新发展。
[Abstract]:With the change of the times, the progress of society, the development of science and technology, the leap of mobile phone network from 2G to 4G, the mobile phone Internet is gradually affecting people's lives. WeChat, as the leader of many mobile social software, leads the trend of social media. As one of the most important functions of WeChat, WeChat is deeply loved by college students and has been widely used and supported. College students said that WeChat's "circle of friends" has a large amount of information, rich content, fast spread speed, diversified forms, and has both openness and privacy, which to a great extent affects the thinking, behavior and daily life of college students. General Secretary Xi Jinping stressed at the 2016 National Conference on ideological and political work in Colleges and Universities that "it is necessary to use new media and new technologies to make work live and to promote the integration of traditional advantages of ideological and political work with information technology." It can be seen that how to make the two intimate fusion, how to use new media and new technology to make ideological and political education in colleges and universities more contemporary and attractive, has become a hot issue in the field of ideological and political education and even in the field of education. Firstly, based on the extensive reading of WeChat's "circle of friends" and the related documents of ideological and political education in colleges and universities, the article starts from the "circle of friends" of WeChat and the related concepts of ideological and political education in colleges and universities. Basically clarify the relationship between WeChat's "circle of friends" and ideological and political education in colleges and universities. Secondly, by using the method of questionnaire investigation, this paper makes a field investigation on 6 colleges and universities in Chongqing to understand and analyze the current situation of university students using WeChat's "circle of friends". This paper sums up the influence of WeChat's "circle of friends" on ideological and political education in colleges and universities in many aspects. Its diversification tendency, entertainment tendency and privacy tendency all reduce the actual effect of ideological and political education in colleges and universities to a certain extent. Furthermore, it is necessary and feasible to use WeChat's "circle of friends" to carry out ideological and political education in colleges and universities. On the one hand, from the opportunities and challenges brought by WeChat's "circle of friends" to ideological and political education in colleges and universities, it proves that it is necessary to use WeChat's "circle of friends" to carry out ideological and political education in colleges and universities. On the other hand, from the university students' recognition of WeChat's "circle of friends", WeChat "circle of friends" can carry abundant information of ideological and political education in colleges and universities, and college students are generally willing to interact with educators in WeChat's "circle of friends". Three aspects prove that it is feasible to use WeChat's "friend circle" to develop ideological and political education in colleges and universities. Finally, based on the above literature research and investigation and analysis for comprehensive analysis, Aiming at how to use WeChat's "friend circle" to carry out ideological and political education in colleges and universities, this paper probes into the following four aspects: first, strengthening the guidance and education of college students' WeChat "friend circle" using behavior; The second is to use the specific function of WeChat's "circle of friends" to carry out ideological and political education in colleges and universities, and the third is to perfect the supervision and management mechanism to optimize the "circle of friends" environment of college students' WeChat. Fourth, strengthen the WeChat "circle of friends" under the influence of ideological and political education team construction. It also reveals that WeChat's "circle of friends" can promote the innovation and development of ideological and political education in colleges and universities.
【学位授予单位】：重庆工商大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G641

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