高校名称与学生认知判断:实验的证据
发布时间：2018-11-20 10:54
【摘要】：高校名称具有认知效应,能够影响学生的就学决策。本研究将中国高校校名分为三个字段,采用析因实验的方法设计32个虚拟校名,利用高三学生对这些高校录取分数线的主观估计,探讨了高校校名对学生认知判断的影响。研究表明:学生对校名首字段为"大区域"、"省份"的高校录取分数线估计值明显高于"城市"和"山河湖海";对尾字段为"大学"的高校分数线的估计值明显高于"学院"。方差分析的结果表明:校名尾字段的影响作用高于首字段。通过随机干预实验,研究进而揭示了校名影响学生认知判断的作用机制:地理位置判断机制和就业状况判断机制。学生对校名中"大区域"和"省份"的偏好主要来自于高校所在地是省会或大城市的先验判断,而对"大学"与"学院"的偏好差异来自于对其就业率高低的先验判断。
[Abstract]:The name of university has cognitive effect and can influence students' decision to attend school. In this study, the names of Chinese universities are divided into three fields, 32 virtual names are designed by factorial experiments, and the influence of university names on students' cognitive judgment is discussed by using the subjective estimation of the admission scores of senior three students. The results show that: the first field of students' name is "big area", and the estimation value of "province" is obviously higher than "city" and "mountain, river, lake and sea"; The estimated value of the college score with the tail field "university" is significantly higher than that of "college". The results of ANOVA show that the effect of the end field of school name is higher than that of the first field. Through the random intervention experiment, the study reveals the mechanism of the influence of school name on students' cognitive judgment: geographical location judgment and employment status judgment. Students' preference for "big area" and "province" in school name mainly comes from the transcendental judgment that the seat of university is the provincial capital or big city, while the difference of preference for "university" and "college" comes from the transcendental judgment of the employment rate.
【作者单位】： 中国人民大学教育学院;
【基金】：教育部哲学社会科学重大委托项目“高考改革试点跟踪与评估研究”(项目批准号:14JZDW004)
【分类号】：G649.2
本文编号：2344713
[Abstract]:The name of university has cognitive effect and can influence students' decision to attend school. In this study, the names of Chinese universities are divided into three fields, 32 virtual names are designed by factorial experiments, and the influence of university names on students' cognitive judgment is discussed by using the subjective estimation of the admission scores of senior three students. The results show that: the first field of students' name is "big area", and the estimation value of "province" is obviously higher than "city" and "mountain, river, lake and sea"; The estimated value of the college score with the tail field "university" is significantly higher than that of "college". The results of ANOVA show that the effect of the end field of school name is higher than that of the first field. Through the random intervention experiment, the study reveals the mechanism of the influence of school name on students' cognitive judgment: geographical location judgment and employment status judgment. Students' preference for "big area" and "province" in school name mainly comes from the transcendental judgment that the seat of university is the provincial capital or big city, while the difference of preference for "university" and "college" comes from the transcendental judgment of the employment rate.
【作者单位】： 中国人民大学教育学院;
【基金】：教育部哲学社会科学重大委托项目“高考改革试点跟踪与评估研究”(项目批准号:14JZDW004)
【分类号】：G649.2
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