基于说服理论的大学生思想政治教育创新研究

发布时间：2018-12-09 16:31

【摘要】：信息时代的到来,互联网特别是新媒体技术的发展对人们的生活产生了广泛而深远的影响。在全面深化改革的大背景下,国内外文化不断的碰撞与创新,思想政治教育的内外部环境都发生了很大的变化。大学生思想政治教育在与时俱进的发展,但是在实效性方面依然存在一些问题。所以,大学生思想政治教育要正视当下存在的问题,不断提高大学生思想政治教育的实效性,这是新时期大学生思想政治教育面临的必然课题。本文主要是从信息化的时代背景出发,基于思想政治教育和传播学之间的紧密联系,将传播学中霍夫兰说服理论的相关研究运用到大学生的思想政治教育工作中,丰富大学生思想政治教育的理论基础和实践方法。说服理论是用来分析信息传播对于传播对象所产生的影响力,主要包括对传播对象的日常习惯、思维理念、活动行为等方面的影响,并采用合适的方式,完成特定的传播目标。同样,大学生思想政治教育是以大学生为受众的传播活动,担负着塑造大学生正确的世界观、人生观、价值观的重任。站在传播学基础上对其进行说服理论视角的分析,不仅有利于从交叉学科的研究上不断完善大学生思想政治教育的理论基础,也有利于顺应全媒体时代的发展趋势,借鉴传播学的理论和方法,从传播过程的角度不断提高大学生思想政治教育的实效性。本论文涵盖了五个大部分内容,第一部分是针对本论文的选题背景、研究意义和国内外研究现状进行梳理与总结,指出其创新与不足之处;论文的第二部分主要是关键概念的梳理以及对霍夫兰说服理论的阐释,详细的梳理霍夫兰说服理论的精粹内容和主要理论框架;第三部分部分是对说服理论应用于大学生思想政治教育的适用性研究,主要是阐明说服理论与思想政治教育之间的密切联系,分析其作为大学生思想政治教育的理论基础的可适性。文章的第四部分主要从说服理论的角度对大学生思想政治教育的实效性存在的问题进行分析并指出导致问题发生的原因;最后一部分是针对大学生思想政治教育的实效性存在的问题,提出基于说服理论的创新。主要是着眼于大学生态度的改变以及保持,从信源、信息的呈现结构和顺序、受众以及受众的反应模式四个大的方面进行创新,针对教育者、教育内容、教育对象等方面存在的问题提出具体的解决策略。
[Abstract]:With the advent of the information age, the development of the Internet, especially the new media technology, has a wide and profound impact on people's lives. Under the background of deepening the reform in an all-round way, the internal and external environment of ideological and political education has changed greatly. The ideological and political education of college students is developing with the times, but there are still some problems in the actual effect. Therefore, the ideological and political education of college students should face up to the existing problems and constantly improve the effectiveness of ideological and political education of college students, which is an inevitable subject facing the ideological and political education of college students in the new period. Based on the close connection between ideological and political education and communication, this paper applies the relevant research of Hoffland's persuasion theory to the ideological and political education of college students. Enrich the theoretical basis and practical methods of ideological and political education for college students. The theory of persuasion is used to analyze the influence of information dissemination on the communication object, including the influence on the communication object's daily habit, thought idea, activity behavior and so on, and adopts the suitable way to complete the specific communication goal. In the same way, ideological and political education of college students is a spreading activity with college students as its audience, which is responsible for shaping the correct world outlook, outlook on life and values of college students. Analyzing the theory of persuasion on the basis of communication is not only conducive to perfecting the theoretical basis of ideological and political education of college students from the perspective of cross-disciplinary research, but also conducive to the trend of the development of the whole media era. Using the theory and method of communication for reference, we can improve the effectiveness of ideological and political education of college students from the angle of communication process. The first part is about the background of this thesis, the significance of the research and the status quo of the research at home and abroad, pointing out its innovation and shortcomings; The second part of the thesis is mainly about the carding of the key concepts and the explanation of Hoffland's persuasion theory, and the detailed combing of the essence content and the main theoretical framework of Hoffland's persuasion theory. The third part is a study on the applicability of the theory of persuasion to the ideological and political education of college students, mainly to clarify the close relationship between the theory of persuasion and ideological and political education. This paper analyzes its suitability as the theoretical basis of ideological and political education for college students. The fourth part of the article mainly from the perspective of persuasion theory of ideological and political education of college students to analyze the effectiveness of the existing problems and pointed out the causes of the problems; In the last part, the author puts forward the innovation based on persuasion theory in view of the problems existing in the ideological and political education of college students. Mainly focusing on the change and maintenance of college students' attitude, innovating from four major aspects: information source, information presentation structure and sequence, audience and audience response mode, aiming at educators and educational content. The problems in education object and so on are put forward to solve the problem.
【学位授予单位】：华东师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G641

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