公益海报的思想政治教育功能研究
发布时间：2018-12-11 16:09
【摘要】：公益海报,是一种张贴于公共场所具有社会性主题、为了谋取公众利益的户外平面印刷广告。它在规范公众言行,培育社会良好风气等方面具有不可替代的独特作用。作为党和国家舆论宣传的重要载体之一,日益彰显出思想政治教育的重要特征,对培育和践行社会主义核心价值观和“中国梦”的实现都有十分重要的意义。本文以提升公益海报思想政治教育功能为指导思想,立足于思想政治教育学、教育学、社会学、传播学、心理学等多维视角,将理论研究和实证调研统筹结合。从理论视角重点迄释公益海报的起源与发展进程,梳理其定义和相关概念。在文献研究的基础上系统梳理清公益海报区别于商业海报的独有特征,致力挖掘出公益海报和思想政治教育的内在逻辑联系,并以公益海报和思想政治教育的关系为切入点,系统阐释公益海报的思想政治教育功能。在实地调研和访谈的基础上,通过全面翔实的数据分析,厘清安徽省合肥市公益海报思想政治教育的现状,冀望找出现阶段其思想政治教育功能发挥不畅的深层次缘由,并从国家、社会和公益海报自身三个维度着手,深入探究提升公益海报海报思想政治教育功能的相关对策。
[Abstract]:The public welfare poster is a kind of outdoor print advertisement with social theme and public interest. It plays an irreplaceable role in standardizing public words and deeds and cultivating good social atmosphere. As one of the important carriers of the propaganda of public opinion of the Party and the state, the important characteristics of the ideological and political education are increasingly highlighted, which is of great significance to the cultivation and practice of the socialist core values and the realization of "Chinese Dream". Based on the multi-dimensional perspectives of ideological and political education, sociology, communication, psychology and so on, this paper combines theoretical research with empirical research. From the perspective of theory, the author focuses on explaining the origin and development process of public interest posters, combing their definitions and related concepts. On the basis of literature research, this paper systematically sorts out the unique characteristics of public welfare posters and commercial posters, and tries to find out the internal logical relationship between public welfare posters and ideological and political education, and takes the relationship between public welfare posters and ideological and political education as the breakthrough point. The function of ideological and political education of public welfare posters is explained systematically. On the basis of field investigation and interview, through comprehensive and detailed data analysis, the paper clarifies the present situation of ideological and political education of public welfare posters in Hefei City, Anhui Province, hoping to find the deep reason why the function of ideological and political education in Hefei City does not perform smoothly at the stage of emergence. And from the country, the society and the public welfare poster itself three dimensions, deeply explores the public welfare poster ideological and political education function related countermeasure.
【学位授予单位】：合肥工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G641
本文编号：2372838
[Abstract]:The public welfare poster is a kind of outdoor print advertisement with social theme and public interest. It plays an irreplaceable role in standardizing public words and deeds and cultivating good social atmosphere. As one of the important carriers of the propaganda of public opinion of the Party and the state, the important characteristics of the ideological and political education are increasingly highlighted, which is of great significance to the cultivation and practice of the socialist core values and the realization of "Chinese Dream". Based on the multi-dimensional perspectives of ideological and political education, sociology, communication, psychology and so on, this paper combines theoretical research with empirical research. From the perspective of theory, the author focuses on explaining the origin and development process of public interest posters, combing their definitions and related concepts. On the basis of literature research, this paper systematically sorts out the unique characteristics of public welfare posters and commercial posters, and tries to find out the internal logical relationship between public welfare posters and ideological and political education, and takes the relationship between public welfare posters and ideological and political education as the breakthrough point. The function of ideological and political education of public welfare posters is explained systematically. On the basis of field investigation and interview, through comprehensive and detailed data analysis, the paper clarifies the present situation of ideological and political education of public welfare posters in Hefei City, Anhui Province, hoping to find the deep reason why the function of ideological and political education in Hefei City does not perform smoothly at the stage of emergence. And from the country, the society and the public welfare poster itself three dimensions, deeply explores the public welfare poster ideological and political education function related countermeasure.
【学位授予单位】：合肥工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G641
【参考文献】
相关期刊论文 前10条
1 李治霖;戴国勇;田金花;;浅析企业的社会责任[J];中国管理信息化;2017年02期
2 吴恪瑾;;中美公益广告的比较研究[J];科技传播;2016年08期
3 杨燎原;初广志;;美国公益广告研究综述[J];现代传播(中国传媒大学学报);2014年11期
4 徐金灿;王安妮;;日本公益广告机构“AC JAPAN”研究综述[J];广告大观(理论版);2012年02期
5 郑晓君;;泰国广告业异军突起的原因[J];新闻实践;2012年02期
6 达志翔;;浅谈公益海报设计[J];艺术与设计(理论);2009年05期
7 王勇;;日本 会员制让公益广告耐力持久[J];中国广告;2008年02期
8 朱琪颖;;海报设计的竞争优势及发展趋向[J];江南大学学报(人文社会科学版);2007年03期
9 董京生;新加坡、日本公益广告基本情况[J];中国工商管理研究;2000年09期
10 俞吾金;;人文关怀:马克思哲学的另一个维度[J];新华文摘;2001年05期
相关硕士学位论文 前4条
1 程雯娜;论公益海报的情感互动[D];天津师范大学;2016年
2 余景;论公益海报的人文关怀[D];西安美术学院;2013年
3 冯苗;公益广告思想政治教育功能研究[D];华中师范大学;2011年
4 马嘉苒;企业的社会责任与政府作用[D];山东大学;2007年
，本文编号：2372838
本文链接：https://www.wllwen.com/jiaoyulunwen/gaodengjiaoyulunwen/2372838.html
