大学生群体在微信中的自我呈现研究

发布时间：2019-01-20 18:25

【摘要】：作为个体线下活动平移到线上交往的典型社交媒体,微信为用户的自我呈现提供了稳定的舞台和多样的表现。本文主要关注微信对现实社会和网络空间这两个不同场域自我呈现的特征的关系。因此,本文以在互联网生活中的主要用户群体--大学生群体为研究对象,主要借助虚拟民族志、参与式观察和深度访谈的研究方法,试图探究该群体在微信中的呈现行为。本文运用戈夫曼的自我呈现理论解析移动社交网络时代大学生群体在微信中的自我呈现,即“为何呈现”、“怎样呈现”和“呈现带来的后果”,探讨微信中自我呈现对大学生群体这一行动主体的影响。通过研究发现,作为呈现主体的大学生群体在微信这一熟人关系圈的平台能够实现“呈现真实自我、建构理想自我以及展现可能自我”等方面具有积极影响。但基于微信的网络属性而言,大学生群体在微信中的自我呈现也存在因呈现内容被曲解以导致的网络混乱;因几乎零资费的低成本充斥着愈来愈多的营销广告;因红包和点赞功能的过度呈现方式使用户情感最终流于形式主义等诸多问题,更需要理性思考、合理使用。
[Abstract]:As a typical social media, WeChat provides a stable stage and diverse performance for users' self-presentation. This paper focuses on the relationship between WeChat's self-presentation in real society and cyberspace. Therefore, this paper takes the main user group in Internet life, the university student group as the research object, mainly with the virtual ethnography, the participation observation and the in-depth interview research method, attempts to explore this group's present behavior in the WeChat. Based on Goffman's theory of self-presentation, this paper analyzes the self-presentation of college students in WeChat in the era of mobile social networks, that is, "why", "how to" and "the consequences of presentation". This paper probes into the influence of self-presentation in WeChat on the main body of action of college students. Through the research, it is found that the college students as the main body have a positive influence on the platform of WeChat, which is an acquaintance circle, which can "present the true self, construct the ideal self and show the possible self" and so on. However, based on the network attribute of WeChat, the self-presentation of college students in WeChat also has the network confusion caused by the misinterpretation of the presentation content, and the low cost of almost zero tariff is flooded with more and more marketing advertisements. Due to the excessive presentation of the functions of red envelopes and likes, the user's emotion finally becomes formalism and many other problems, which require rational thinking and rational use.
【学位授予单位】：西华师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206;G645.5

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