新媒体环境下高校社会思潮传播机理及其对策探究
发布时间：2019-02-19 10:01
【摘要】：高校是社会思潮传播的重要场域,更是意识形态工作的前沿阵地。近年来,各种社会思潮借助新媒体日益进入日常生活实践,其传播样态呈现出一些新特点。与此同时,社会思潮在高校环境中的传播机理或运行逻辑也发生了新的变化。一方面,传播载体的"新"与传播内容的"微"更加契合新生代师生的接受习惯,新媒体实现了师生在社会思潮传播过程中的角色切换。另一方面,在新媒体环境下,社会思潮在高校传播凸显出多元与反马并存、虚拟与微观杂糅、双向与被动交替的新特征。要实现新媒体环境下高校社会思潮有序传播和社会主流价值有效传播,必须遵循新媒体条件下社会思潮传播的特点和规律,从"新媒体"和"社会思潮"两方面做好文章。
[Abstract]:The university is an important field of the spread of the thought of the society, and it is the forward position of the ideological work. in recent year, that trend of various social thought has come into the daily life practice with the help of new media, and its transmission sample state has some new characteristics. At the same time, the communication mechanism or operation logic of the social trend of thought in the university environment has also changed. On the one hand, the "micro" of the communication carrier and the "new" of the content of the communication are more consistent with the acceptance habit of the cenozoic teachers and students, and the new media realizes the role switching of the teachers and students in the process of the social trend of thought. On the other hand, in the new media environment, the dissemination of the social thought in the university highlights the new characteristics of the coexistence of the multiple and the anti-horse, the virtual and the micro-hybrid, the two-way and the passive alternation. in ord to realize that effective communication of the social trend of thought and the effective dissemination of the social mainstream value in the new media environment, it is necessary to follow the characteristics and the law of the dissemination of the social thought under the new media condition, and to make an article from both the "New Media" and the "the trend of social thought".
【作者单位】： 复旦大学马克思主义学院;
【基金】：上海学校德育研究课题“当前社会思潮影响高校师生的机理和对策研究”(项目批准号:2015-B-002)的阶段性成果
【分类号】：G641
[Abstract]:The university is an important field of the spread of the thought of the society, and it is the forward position of the ideological work. in recent year, that trend of various social thought has come into the daily life practice with the help of new media, and its transmission sample state has some new characteristics. At the same time, the communication mechanism or operation logic of the social trend of thought in the university environment has also changed. On the one hand, the "micro" of the communication carrier and the "new" of the content of the communication are more consistent with the acceptance habit of the cenozoic teachers and students, and the new media realizes the role switching of the teachers and students in the process of the social trend of thought. On the other hand, in the new media environment, the dissemination of the social thought in the university highlights the new characteristics of the coexistence of the multiple and the anti-horse, the virtual and the micro-hybrid, the two-way and the passive alternation. in ord to realize that effective communication of the social trend of thought and the effective dissemination of the social mainstream value in the new media environment, it is necessary to follow the characteristics and the law of the dissemination of the social thought under the new media condition, and to make an article from both the "New Media" and the "the trend of social thought".
【作者单位】： 复旦大学马克思主义学院;
【基金】：上海学校德育研究课题“当前社会思潮影响高校师生的机理和对策研究”(项目批准号:2015-B-002)的阶段性成果
【分类号】：G641
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