儿童品牌化消费心理及其理性疏导

发布时间：2018-06-21 20:09

本文选题：儿童消费 + 消费心理　；参考：《思想理论教育》2012年14期

【摘要】：正改革开放以来,随着我国经济的飞速发展,家庭收入不断增加,居民的消费水平也不断提高,由此带来了物质消费市场的日益繁荣。儿童作为一个特殊的消费群体,在消费市场已逐渐崭露头角。统计显示,我国的儿童用品市场以12.4%的年均增长速度发展,市场规模超过千亿元。儿童正在改变家庭的消费结构,中国儿童每月消费总额超过35亿元,年消费额高达420亿元,儿童的消费额已达到家庭总收入的35%以上,甚至有些家庭超过了50%。当代青少年大多为独生子女,孩子们通常在家庭中都被当作掌上明珠,对他们的消
[Abstract]:Since the reform and opening up, with the rapid development of our country's economy, the household income has been increasing, and the consumption level of the residents has been improved, which has brought about the prosperity of the material consumption market. As a special consumer group, children have gradually emerged in the consumer market. Statistics show that the children's goods market in our country develops at an average annual growth rate of 12.4%, and the market scale exceeds 100 billion yuan. Children are changing the family's consumption structure. Chinese children spend more than 3.5 billion yuan a month, with an annual consumption of 42 billion yuan. The amount of children's consumption has reached more than 35 percent of the total household income, and some families have even exceeded 50 percent. Most of the contemporary teenagers are only children, and children are usually regarded as the apple of their eye in the family.
【作者单位】：南京师范大学教育科学学院;湖北师范学院文学院;
【基金】：湖北省教育科学“十二五”规划课题(课题编号:2011B129)的阶段性研究成果]
【分类号】：B844.1

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