兰州海伦教育咨询有限公司发展战略研究
发布时间：2018-07-23 08:39
【摘要】：随着中国改革开放的进一步深入,英语学习热潮得以持续和扩大,英语培训行业孕育着巨大商机,同时也面临激烈的竞争。兰州海伦教育咨询有限公司作为本土培训机构在从无到有,由小到大的发展过程中面临着诸多问题,面临机遇与挑战,现实与发展,迫切需要重新审视其发展方向,制订和实施科学的竞争策略,引导企业持续健康发展。 本文针对兰州英语培训市场,通过对兰州海伦教育咨询有限公司内外部环境进行分析,运用PEST分析法、波特五力模型竞争分析方法和SWOT矩阵分析模型等。中心目的是想通过理论方法的应用分析解决企业经营发展的实际问题。 经过分析研究,制定出以品牌策略为基础,以差异化、创新为手段的竞争策略。加强现有优势的提升,避免盲目多元化和连锁化发展,稳扎稳打,做好主业。实行纵向一体化战略,抓住关键核心因素,专业老师的培训,成为行业标准的制定者。注重加强学员口语能力的培养和提升,增加增强学生沟通能力、表达能力、协作能力的能力培训内容。形成独特的海伦教学质量管理体系。结合网络远程教育,将自有课程制作成多媒体课件,延展教学空间和效果。将企业发展定位为中小学英语成绩稳步提高并保持优势的专业应试教育辅助机构。
[Abstract]:With the further deepening of China's reform and opening up, the upsurge of English learning has been sustained and expanded. The English training industry is pregnant with huge business opportunities and also faces fierce competition. As a native training institution, Lanzhou Helen Education Consulting Co., Ltd. is faced with many problems, opportunities and challenges, reality and development. To formulate and implement scientific competitive strategies to guide the sustainable and healthy development of enterprises. Aiming at Lanzhou English training market, this paper analyzes the internal and external environment of Lanzhou Helen Education Consulting Co., Ltd., applies pest analysis method, Porter's five-force model competition analysis method and SWOT matrix analysis model, etc. The central purpose is to solve the practical problems of enterprise management and development through the application of theory and method. Through analysis and research, the competitive strategy based on brand strategy, differentiation and innovation is worked out. Strengthen the promotion of existing advantages, avoid blind diversification and chain development, steady, do a good job. Implement vertical integration strategy, grasp the key factors and train professional teachers to set industry standards. Pay attention to strengthen the students' oral ability training and enhance the students' communication ability, expression ability, cooperation ability training content. Form a unique Helen teaching quality management system. Combined with network distance education, the course is made into multimedia courseware, and the teaching space and effect are extended. Position the enterprise development as a professional examination-oriented educational aid institution which steadily improves and maintains the advantage of English achievement in primary and secondary schools.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G522.72
本文编号：2138837
[Abstract]:With the further deepening of China's reform and opening up, the upsurge of English learning has been sustained and expanded. The English training industry is pregnant with huge business opportunities and also faces fierce competition. As a native training institution, Lanzhou Helen Education Consulting Co., Ltd. is faced with many problems, opportunities and challenges, reality and development. To formulate and implement scientific competitive strategies to guide the sustainable and healthy development of enterprises. Aiming at Lanzhou English training market, this paper analyzes the internal and external environment of Lanzhou Helen Education Consulting Co., Ltd., applies pest analysis method, Porter's five-force model competition analysis method and SWOT matrix analysis model, etc. The central purpose is to solve the practical problems of enterprise management and development through the application of theory and method. Through analysis and research, the competitive strategy based on brand strategy, differentiation and innovation is worked out. Strengthen the promotion of existing advantages, avoid blind diversification and chain development, steady, do a good job. Implement vertical integration strategy, grasp the key factors and train professional teachers to set industry standards. Pay attention to strengthen the students' oral ability training and enhance the students' communication ability, expression ability, cooperation ability training content. Form a unique Helen teaching quality management system. Combined with network distance education, the course is made into multimedia courseware, and the teaching space and effect are extended. Position the enterprise development as a professional examination-oriented educational aid institution which steadily improves and maintains the advantage of English achievement in primary and secondary schools.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G522.72
【参考文献】
相关硕士学位论文 前1条
1 张社梅;中国培训市场研究[D];西北农林科技大学;2004年
，本文编号：2138837
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