科普网站的内容特色分析

发布时间：2018-11-09 17:47

【摘要】：随着互联网技术的发展和中国网民人数的快速增加,如何利用互联网这一新型媒介进行科学普及和科学传播成为多方关注的热点问题。互联网海量的信息、多媒体表现形式、平等的交互功能和便捷的查询检索功能使网络科普克服了传统科普方式的缺陷,拥有很大的发展空间。但目前,我国科普网站没有得到有效利用,网络媒介优势并未得到充分发挥,网络科普的内容和形式也需进一步提升。本文以“内容分析法”和“需求与满足”作为论文的理论基础。首先,对科普网站对科普事业的补充作用和冲击作用做了阐释,然后对其及时性、互动性、兼容性、草根性和专业性的特点进行了论述。其次,运用“内容分析法”对一个特色的科普网站“科学松鼠会”的内容和所推广的活动的进行了数据采集和分析,并对所分析的数据进行了结果阐释。通过分析,科普网站的优势结果阐释为内容时效性比较强、活动内容丰富及较好的满足了受众的心理需求,而劣势的结果阐释则为内容缺乏人文关怀、表达方式存在缺陷和技术的落后。对科普网站存在的问题进行根源的思考,认为科普网站存在的问题的根源是有由于科普人才的减少,科普网站运营缺乏资金动力,科普网站的技术落后。并且对这些根源提出因地制宜的建议和对策,要建立立体的科普人才培养计划,同时还要以受众的心理需求为主导,加快技术进步。科普网站是科普事业发展的新平台,对科普事业的发展起到积极的作用,对提高全民的科技素养,都起到重要的作用。
[Abstract]:With the development of Internet technology and the rapid increase of the number of Internet users in China, how to use the Internet as a new medium for scientific popularization and scientific communication has become a hot issue. Internet mass information, multimedia expression, equal interactive function and convenient query and retrieval function make the network science popularization overcome the shortcomings of the traditional science popularization mode, and have a great space for development. But at present, our country science popularization website has not been effectively utilized, the network media superiority has not been fully developed, the network science popularization content and the form also need to further enhance. This thesis is based on content Analysis and demand and satisfaction. First of all, it explains the supplementary role and impact effect of popular science website, and then discusses the characteristics of timeliness, interactivity, compatibility, grass root and specialty. Secondly, the content analysis method is used to collect and analyze the contents and activities of the Science squirrel Club, a popular science website, and the results are explained. Through the analysis, the advantage result of popular science website is that the content is more timely, the activity content is rich and better meets the psychological needs of the audience, while the inferior result interpretation is the lack of humanistic concern for the content. There are defects in expression and technical backwardness. The author thinks that the root cause of the problems in the popular science website is that the technology of the popular science website is backward because of the decrease of the talents and the lack of fund motive force in the operation of the popular science website. At the same time, the author puts forward some suggestions and countermeasures according to the local conditions, and sets up a three-dimensional training plan for popularizing science talents, and at the same time takes the psychological needs of the audience as the leading factor to speed up the technological progress. Popular science website is a new platform for the development of science popularization, which plays a positive role in the development of science popularization, and plays an important role in improving the scientific and technological literacy of the whole people.
【学位授予单位】：东北大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：N4

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