从二八定律到长尾理论的启示:在线教育视角

发布时间：2018-03-08 20:38

本文选题：二八定律　切入点：长尾理论　出处：《现代远距离教育》2017年06期 　论文类型：期刊论文

【摘要】：二八定律与长尾理论同为经济学领域的经典理论,前者的基本假设是"资源稀缺",主张关注关键少数的需求,具有精英化、中心化等特点;后者的基本假设是"丰饶世界",主张关注平民和草根的需求,具有小众化、去中心化等特点。虽然立场不同,但就满足消费者的需求来说,二者殊途同归、共存互补。起缘于数字产业的长尾理论,体现了关注全体、关注个性的旨趣,与在线教育在诸多方面高度契合。基于这一论断,依据"繁荣长尾市场的九大法则",以关注全体、关注个性为旨向,从六个方面论述了长尾理论对在线教育发展的启示:即秉承"协同生产"理念,重视学习者参与教育资源与服务生产;树立"非零和"思想,提供丰富多样的教育资源与服务;拓宽知识传播渠道,支持多种学习方式与资源呈现方式;注重信息分享和智能推荐,将教育资源与服务同学习者供需相连;发挥群体评测优势,帮助学习者选择教育资源与服务;采取灵活定价和免费策略,解决教育资源与服务成本问题。
[Abstract]:The law of eight and the theory of long tail are both classical theories in the field of economics. The former's basic hypothesis is "scarcity of resources", and it advocates to pay attention to the key few needs, and has the characteristics of excellence and centralization. The latter's basic assumption is a "rich world", which advocates paying attention to the needs of the common people and the grass roots, and has the characteristics of being small and decentralized. Although their positions are different, they share the same goals in terms of meeting the needs of consumers. Coexisting and complementing each other. The long tail theory of the digital industry reflects the purport of paying attention to the whole and the individuality, which is highly compatible with online education in many aspects. Based on this conclusion, according to the "Nine principles of Prosperity of the long tail Market," to pay attention to the whole, This paper discusses the enlightenment of long tail theory to the development of online education from six aspects: adhering to the concept of "cooperative production", attaching importance to learners' participation in the production of educational resources and services, and setting up the idea of "non-zero sum". To provide rich and diverse educational resources and services, to broaden the channels of knowledge dissemination, to support various learning methods and resource presentation, to pay attention to information sharing and intelligent recommendation, and to link educational resources and services with learners' supply and demand; Taking advantage of group evaluation to help learners choose educational resources and services and adopt flexible pricing and free strategies to solve the problem of educational resources and service costs.
【作者单位】：西北师范大学;
【基金】：教育部人文社会科学研究规划基金“高校在线开放课程教学质量认定标准研究”(编号:17YJA880086) 河南省科技发展计划项目“河南省信息化发展国内外比较研究”(编号:152400410614) 河南省高校青年骨干教师资助计划项目“基于生态系统理论的信息技术教师专业情意提升研究”(编号:2014GGJS-199)
【分类号】：G434

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