基于SPOC的智慧教育生态群落:市场营销慕课平台研究

发布时间：2018-03-23 07:19

本文选题：智慧型课程　切入点：生态群落　出处：《中国职业技术教育》2017年14期 　论文类型：期刊论文

【摘要】：互联网时代,智慧型课程是智慧教育的核心和基石。满足专业学生、企业学员和培训项目学员等多元对象,需要建设开放性、综合性的智慧型专业课程学习平台。为此,文章探索了市场营销课程平台建设。研究认为SPOC平台是建设智慧教育生态群落的有效方式,基于SPOC平台的MSS(Marketing Skill SPOC)体系应该包括:云课堂、云双师、云资源、云认证(考核)和云学习者(校园内外的课程学习者),构成一个开放、共享、创新、优质、持续发展的"5云"智慧教育生态群落。文章进而探讨了混合式线上线下教学内容—现代教学法—慕课体系,SPOC模式下市场营销慕课平台构建与实施要点等。
[Abstract]:In the Internet era, intelligent curriculum is the core and cornerstone of wisdom education. To meet the needs of diverse subjects, such as professional students, enterprise students and trainees of training programs, it is necessary to build an open and comprehensive platform for learning intelligent professional courses. This paper explores the construction of marketing curriculum platform. It is considered that SPOC platform is an effective way to construct intelligent education ecological community. The MSS(Marketing Skill SPOCCsystem based on SPOC platform should include: cloud classroom, cloud double teacher, cloud resources, cloud resources, cloud resources, cloud resources, cloud resources, cloud resources, cloud resources, cloud resources, cloud resources, cloud resources, cloud resources. Cloud certification (assessment) and cloud learners (course learners inside and outside the campus) constitute an open, shared, innovative, high-quality, The "five clouds" wisdom education ecological community of sustainable development. The paper further discusses the construction and implementation points of the mixed online and offline teaching content, modern teaching method and the SPOC model of marketing education platform, etc.
【作者单位】：成都纺织高等专科学校;
【基金】：全国纺织服装职业教育教学指导委员会信息化教学研究课题“基于互联网双终端的市场营销慕课平台研究”(中纺教[2015]32号ZWH-15015,主持人:何涛) 中国纺织工业联合会职业教育教学改革项目“基于“三合四化”的纺织经贸类高技能人才校企合作培养研究”(中纺联函[2015]175号序号100,主持人:姜宁川) 商务部中国对外贸易经济合作企业协会课题“经贸人才技能慕课平台建设与探索”(S-A-14001,主持人:姜宁川)
【分类号】：G434

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